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Torture, 2

Campaign
Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by Saatchi & Saatchi, India for Ariel, within the category: House, Garden.

Caption

Stop being cruel to your clothes.

Advertising Agency: Saatchi & Saatchi, Mumbai, India
Creative Director: Juju Basu
Art Director / Illustrator: Sandeep Poyekar
Copywriter: Amit S Acharekar
Photographer: Amol Jadhav
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Highest Rated

hadrianapolis's picture

Better way to tell the story... According to the other one of course.

hadrianapolis
Activity Score 733
everartz's picture

its a fresh thinking... the execution is very good also

everartz
Activity Score 7613
Art Director |

| everartz |

hnavas's picture

jajajja... it's great!!! good insight, excellent execution!!!

hnavas
Activity Score 47
Art Director at Navas & Partners
nemesis's picture

Very good idea and execution... different approach.

nemesis
Activity Score 765
Creative Director
Guest's picture

nice thought nd nice execution as well....

Guest
sgre2504's picture

daaaaaaaaaaaaark, really dark, scary.

sgre2504
Activity Score 137
Art Director
hadrianapolis's picture

Better way to tell the story... According to the other one of course.

hadrianapolis
Activity Score 733
Guest's picture

descent shot, bad art direction in terms of finish, the shadows around pic and tag look like the standard drop shadow tool in photoshop,
perhaps go full page with roughed up edges meeting the frame.

Guest
Guest's picture

Stop toast brutality

Guest
asmara's picture

I like it...it reminds me of my mom when i was a kid...excuse for the memory sweetness..;)

asmara
Activity Score 62

Nature is the language, can you read?!

Shells's picture

love them - at least I haven't seen any "done" comments...

Shells
Activity Score 49
San Pateste's picture

buena campaña

San Pateste
Activity Score 139
Copywriter
Guest's picture

Decent photography but did no one in the whole team stop to consider the target market and if campaign was reflective of them AND the brand? Would a housewife, upon seeing this campaign, be convinced that Ariel is the brand for them?

Guest
Guest's picture

done already, stop toast brutality!

Guest
Guest's picture

Perhaps a shot in the dark for awards?

Guest
Guest's picture

Good Idea - Rajesh Poyekar

Guest
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