Agency Network: 
April 2007


Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.


Ariel now with jasmine.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Micky Larosse
Illustrator: Ahmed Kundreman
Photographer: David Taylor Bramley
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Highest Rated

ellehcimeo's picture

That IS a great music video. What a great way to make some cash and freak out to DDR. I'm getting ideas.

Activity Score 3376
Art Director
like.a.boy's picture

This one doesn't work!
Even without jasmine I'll still smell that panty!

Activity Score 227
Art Director
SummerA's picture

The smell is so good it turns you into a panty sniffing pervert?

Activity Score 154
teenie's picture

I agree - not about you having a whiffing problem, but that the pervert would be smelling those things with or without the jasmine.

Activity Score 1894
NEON's picture

GREAT CAMPAIGN! I THINK IT SHOULD GET SOME METAL. IT IS AS GOOD AS THE OTHERS. Like.a.boy "Even without jasmine I'll still smell that panty!" THAT IS THE POINT DUDE!

Activity Score 18
Creative Director
Bye's picture

I think you're kinda kissing your, or someone you know's ass.

Activity Score 1464
mrtalented's picture

the logic doesn't work at all for this one. the perverts would prefer to smell flesh rather than jasmine fragrance.

again, the lamps in the background are distracting. poor execution, poor concept, poor photography, and poor art direction. sorry.

Activity Score 2171
Creative Director
Black Pencil's picture

Er... mrtalented (such modesty)... here's the logic on this one: perverts are known to sniff women's lingerie, but the man in this ad isn't a pervert, he's simply drawn to the jasmine fragrance of the freshly washed pretty lace item.

Black Pencil
Activity Score 50
mrtalented's picture

then why named the ad Pervert at the first place? the other ads in this series named "thief" for thief, "Kidnap" for kidnnaper,
and "Goal" for goalie. why only this one is exeptional???????????????

maybe it's only YOUR logic. period.

Activity Score 2171
Creative Director
ellehcimeo's picture

This one is just confusing everyone. I'm not going to try and explain what I think is going on, because I'm not even sure it's right. So I say it doesn't fit with the others because of the confusion.
Asside- I heard you can buy used panties from vending machines in Japan. Weird.

Activity Score 3376
Art Director
addyhoch10's picture

true. the sniffer and the football boy don't fit with the first two (kidnap+thief)

your comment reminded me of this great music video:
(the music takes getting used to though...)

Activity Score 2592
Art Director
ellehcimeo's picture

That IS a great music video. What a great way to make some cash and freak out to DDR. I'm getting ideas.

Activity Score 3376
Art Director
Spanky's picture

should be a priest or a nun sniffing the panties. or maybe he should be sniffing a jockstrap. that'd at least make it somewhat interesting. as it is, it's just goofy photography. and doesn't have much to say.

Activity Score 4899
DanteFarla's picture

Done. Next.

Activity Score 40
Art Director
Rog's picture

Embrace it all, my cleverlings.
Lose yourselves in the liberating fragrance.
Feel all that constructive criticism leaving your bodies.
Feel that grip loosening on that mouse.
Feel that joy of the idea levitating your spirits...

Elle, you can take them from here..

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Guest's picture

Eye-catching isn't always the recipe for functional...and could easily be distasteful....uh what was the message again; who's product...all the important things to be remembered are wiped out by the reality of the irrelevance of the product to produce viewed result.
Not to mention, at least half or more of your audience may be turned off permanently.

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