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Labels, USSR

Campaign
Agency Network: 
Published/Aired: 
March 2010

Description

Print advertisement created by Saatchi & Saatchi, Poland for Ariel, within the category: House, Garden.

Caption

Clean like new

Advertising Agency: Saatchi & Saatchi Warsaw, Poland
Regional Creative Director: Sion Wilson
Creative Directors: Agnieszka Niska, Max Olech
Art Director: Johan Pasternak
Copywriter: Natalia Pryzowicz
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Robwanali's picture

just brilliant

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

MindDrift's picture

A proof that one needn't a big budget or huge postproduction to make a great ad. Awesomely simple and effective campaign.

MindDrift
Activity Score 1170
Graphic Designer
pierrelastname's picture

don't see any clever idea behind or brilliant... nothing. where is the cannes people say?

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

I guess it's just an ignorance and lack of knowledge of geopolitics.

Guest
Guest's picture

You mean like the advance knowledge of geopolitics a normal house wife (the target of this product) is suppose to have??

Guest
Guest's picture

Maybe it is advance knowlege of geopolitics in US, not in Poland and Eastern Europe. We simply remember those days, it was just 20 years ago!

Guest
Guest's picture

Right... and by "we" you mean the creative team who made these ads...

Guest
Guest's picture

well, i think many kids here know this (and 100% adults)

Guest
Dzsoi's picture

Agree from Hungary (for average US housewives: country in Eastern Europe).

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
riyelam's picture

Can u please tell us the hole story???

riyelam
Activity Score 366
Graphic Designer at Linc Pen & Plastics Limited
Guest's picture

10/10

Guest
FernFlower's picture

hehe you would be surprised what kind of knowledge ordinary house-wifes have in poland :)
the geopolitics that you talk about here it's one primary school topic...

FernFlower
Activity Score 14
Geimima's picture

clap clap clap clap clap.. 4 thumbs too..

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

jackmancer2017's picture

Hehe fun :D very clever.

jackmancer2017
Hiperion's picture

Clever, very very very clever.
COngrats!!!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

DONE by Ariel with Grandma's Colour-Tshirt "Abi67"

Guest
Galo's picture

Awesome!!

Galo
Activity Score 446
Copywriter
Guest's picture

Just done, over and over.

Guest
tytpol's picture

Good one!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

kubasagan's picture

it's really funny & it reminds me the old days :'-)

kubasagan
Activity Score 113
Copywriter at K2 Internet |

senior interactive copy @ K2

Guest's picture

Don't see anything clever in this. Surely the point is to make people buy the product. This just confuses.

Guest
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