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Ketchup

Campaign
Agency Network: 
Published/Aired: 
April 2007

Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Caption

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley
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Highest Rated

slim's picture

Awful art direction. It's totally staged, the girl looks ridiculous, the chips look plastic. And where the hell is the sauce bottle?

slim
Activity Score 1047
Copywriter
Slashh's picture

This one I like. I don't know if I've been set-up by the previous ad, but this one seems to read a lot quicker in my opinion than the pants. Although it really is disgusting close-up. She looks like Jenny McCarthy as Carrie in the prom scene. I think these work much better when they lean against each other in a campaign. It's a hellava claim, but I like the idea.

Slashh
Activity Score 294
Copywriter
Hand's picture

I like the idea, but not the execution on this one
looks like texas chainsaw massacre to me, and what the hell could make the ketchup got splattered all over your face like that

Hand
Activity Score 195
Graphic Designer
wgeddes's picture

exactly... why is it splattered?
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
mikelite's picture

the splatter is just too perfect, too staged. And there is no idea here, just execution

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

ivan's picture

The shirt isn't stained. Does that not count as an idea?

ivan
Creative Director at Ads of the World
klaussnow's picture

haha, I'm trying to find the source of the ketchup stain, where is it coming from??

klaussnow
Activity Score 1645
Art Director |

... its already been done...

SummerA's picture

Ketchup? Oh no, it's just that day of the month of her. If you know what I mean.

SummerA
Activity Score 154
Other
mikelite's picture

wow. you're a dick.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

mikelite's picture

technically, yes, it's an idea. I've got the idea to punch myself in the neck, doesn't mean it's a good idea. This is just unoriginal.

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

kre8's picture

way too forced in my opinion.

kre8
Activity Score 989
Copywriter
slim's picture

Awful art direction. It's totally staged, the girl looks ridiculous, the chips look plastic. And where the hell is the sauce bottle?

slim
Activity Score 1047
Copywriter
picturejockey's picture

The way the ketchup is splatteres all over her make me think that the guy who did this ad was watching porn all night the night before.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

mrtalented's picture

stain-proof fabric? by the way, it's so forced to have great splat on the model for no related acts.

mrtalented
Activity Score 2171
Creative Director
besoz's picture

i agreee with all of you where is the ketsgup bottle and where is the source , the girl looks very scary with her bloood on her face the chips is plastic i don't like this

besoz
Activity Score 48
Art Director
gibshellenberger's picture

just doesn't make sense. yeah, the shirt's not stained...so what. strange.

gibshellenberger
Activity Score 157
Creative Director
scarfinati's picture

I think cropping off the face and zero-ing in on the shirt, thereby defining the contrast of the white shirt and red ketchup, would help this. Its not about the person, its about the shirt.

I like it because its visual...

scarfinati
Activity Score 843
Art Director
djspiralz's picture

nice idea
terrible execution

djspiralz
Activity Score 491
Copywriter
Tomás's picture

The one who asks himself where the ketchup bottle is didn´t understood the ad.
Still bad, at least for me.

Tomás
Activity Score 46
Copywriter
slim's picture

I don't understand the absense of the bottle. Kindly explain.

slim
Activity Score 1047
Copywriter
Nahoj's picture

Were is the ketchup...???.........blood?? xD

Nahoj
Activity Score 11
Art Director at Freelance...
mrtalented's picture

just silly

mrtalented
Activity Score 2171
Creative Director
jazzayer's picture

stupid !!! where is the bottle & why there is two plates of fries ?????

jazzayer
Activity Score 10
Photographer at Algiers
Guest's picture

Take a look at her shirt, there's no ketchup on it, just like the other 2 ads, their clothes are completely clean.

Guest
Helrazor's picture

These ads are extremely clever. If you look closely at the top of her head it is very dark almost as if to suggest that the top of her head has been blown off by whoever is sitting opposite her! As every one knows with a glass bottle of ketchup when you vigoursly shake it and tap it...it goes everywhere suddenly! This ad is cleverly saying that Ariel will keep your whites stain-free no matter if you have a bottle explode on you or be shot in the head.
As for the other ads with the ink...again the way in which the pen is held indicates a razor and the way in which his wrists are positioned looks to me like the ad is cleverly and "tastefully" saying again Ariel will deal with your stain free shirt wheteher you spill ink on it or slit your wrists in it!!
And the food splattered up the girls legs? Easy, just look at the colour and where it is....she has peed herself! Ad claiming it deals with your white trousers even if you spill your food or pee your pants!!
In fact the more I think about it, it's insanely clever!
Sorry for long reply and sounding as if I am going on but was excited to express how I am seeing these Ariel ads! Certainly an excellent way to get into the consumers heads!!

Helrazor
Activity Score 6
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