Agency Network: 
April 2007

Print advertisment created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley

Comments (19)

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Vudu6's picture
Activity Score 81

Ivan, is it Saatchi & Saatchi Dubai week? :)

Slashh's picture
Activity Score 294

And do they only have one team there? Really. WTF!

Slashh's picture
Activity Score 294

And WTF do the have against headlines and copy? (not that every ad needs them), but WTF?

ivan's picture

Yes. :)

mikelite's picture
Activity Score 1031

unimpressive & unoriginal

Fallon's picture
Activity Score 108

Charles: Is this the same Saatchi & Saatchi we built?
Maurice: No Charles, that was when we used to do advertising.

ooops's picture
Activity Score 448

a water proof shirt or...?

klaussnow's picture
Activity Score 1645

it reminds me of that ad with a spilled ink bottle but the content turns to water coming out of the bottle, that was niiice.

... its already been done...

Sir Edmund Adstein's picture
Sir Edmund Adstein
Activity Score 26

As a campaign i find it quite repetitive. This execution works good as a single.
The others are not strong from esthetical point of view.
Concept: not new, but i think this execution is.
For creative crowd: it might work for festivals although Ariel has been doing
very interesting stuff lately, specially NY office and Argentina.
For consumers: they'll have to look at it for a while. (not very estimulating)

It's impressive the amount of "festival oriented" work this Dubai S&S agency produces.
They must have a special team working for this purpose only!!!

Bye's picture
Activity Score 1464

That's the vibe I got as well. But the ideas aren't on par with their scam rivals.

popdistortion's picture
Activity Score 1592

Can just imagine a bunch of MiamiAdSchool grads locked away in some dark basement room in the Saatchi dungeon.

picturejockey's picture
Activity Score 658

Stay stain-free.
Use a ball-point pen.

Nthngmn's picture
Activity Score 626

who writes with a fountain pen like that nowadays? 1914 called.....

besoz's picture
Activity Score 48

i like this one

brain123's picture
Activity Score 830

The product doesn't prevent stains, it removes them.

whobeyou's picture
Activity Score 8

Stay stain free. Don't spill. =)

Rog's picture
Activity Score 6080

Or use a computer.

>>>> That's not an ad. THIS is an ad.

Minimum's picture
Activity Score 1430

Could just be me, but if you look closely to the left arm it almost looks like its prosthetic. It is a platic arm, or rubber. Anyway, the left arm looks fake. I get the idea of all the 'spill' ads, I think they are too easy to resemble work from ad students.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

sunilcreates's picture
Activity Score 166

Yes. its good for a water proof shirt.