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Agency Network: 
Published/Aired: 
April 2007

Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Caption

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley
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Vudu6's picture

Ivan, is it Saatchi & Saatchi Dubai week? :)

Vudu6
Activity Score 81
Copywriter
Slashh's picture

And do they only have one team there? Really. WTF!

Slashh
Activity Score 294
Copywriter
Slashh's picture

And WTF do the have against headlines and copy? (not that every ad needs them), but WTF?

Slashh
Activity Score 294
Copywriter
ivan's picture

Yes. :)

ivan
Creative Director at Ads of the World
mikelite's picture

unimpressive & unoriginal

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Fallon's picture

Charles: Is this the same Saatchi & Saatchi we built?
Maurice: No Charles, that was when we used to do advertising.

Fallon
Activity Score 108
Creative Director
ooops's picture

a water proof shirt or...?

ooops
Activity Score 448
Other
klaussnow's picture

it reminds me of that ad with a spilled ink bottle but the content turns to water coming out of the bottle, that was niiice.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

Sir Edmund Adstein's picture

As a campaign i find it quite repetitive. This execution works good as a single.
The others are not strong from esthetical point of view.
Concept: not new, but i think this execution is.
For creative crowd: it might work for festivals although Ariel has been doing
very interesting stuff lately, specially NY office and Argentina.
For consumers: they'll have to look at it for a while. (not very estimulating)

It's impressive the amount of "festival oriented" work this Dubai S&S agency produces.
They must have a special team working for this purpose only!!!

Sir Edmund Adstein
Activity Score 26
Art Director
Bye's picture

That's the vibe I got as well. But the ideas aren't on par with their scam rivals.

Bye
Activity Score 1464
popdistortion's picture

Can just imagine a bunch of MiamiAdSchool grads locked away in some dark basement room in the Saatchi dungeon.

popdistortion
Activity Score 1592
picturejockey's picture

Stay stain-free.
Use a ball-point pen.

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

Nthngmn's picture

who writes with a fountain pen like that nowadays? 1914 called.....

Nthngmn
Activity Score 626
Art Director
besoz's picture

i like this one

besoz
Activity Score 48
Art Director
brain123's picture

The product doesn't prevent stains, it removes them.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
whobeyou's picture

Stay stain free. Don't spill. =)

whobeyou
Activity Score 8
Creative Director
Rog's picture

Or use a computer.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Minimum's picture

Could just be me, but if you look closely to the left arm it almost looks like its prosthetic. It is a platic arm, or rubber. Anyway, the left arm looks fake. I get the idea of all the 'spill' ads, I think they are too easy to resemble work from ad students.

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

sunilcreates's picture

Yes. its good for a water proof shirt.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
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