Agency Network: 
April 2007


Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.


Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley
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Vudu6's picture

Ivan, is it Saatchi & Saatchi Dubai week? :)

Activity Score 81
Slashh's picture

And do they only have one team there? Really. WTF!

Activity Score 294
Slashh's picture

And WTF do the have against headlines and copy? (not that every ad needs them), but WTF?

Activity Score 294
ivan's picture

Yes. :)

Creative Director at Ads of the World
mikelite's picture

unimpressive & unoriginal

Activity Score 1031
Copywriter |

Fallon's picture

Charles: Is this the same Saatchi & Saatchi we built?
Maurice: No Charles, that was when we used to do advertising.

Activity Score 108
Creative Director
ooops's picture

a water proof shirt or...?

Activity Score 448
klaussnow's picture

it reminds me of that ad with a spilled ink bottle but the content turns to water coming out of the bottle, that was niiice.

Activity Score 1645
Art Director |

... its already been done...

Sir Edmund Adstein's picture

As a campaign i find it quite repetitive. This execution works good as a single.
The others are not strong from esthetical point of view.
Concept: not new, but i think this execution is.
For creative crowd: it might work for festivals although Ariel has been doing
very interesting stuff lately, specially NY office and Argentina.
For consumers: they'll have to look at it for a while. (not very estimulating)

It's impressive the amount of "festival oriented" work this Dubai S&S agency produces.
They must have a special team working for this purpose only!!!

Sir Edmund Adstein
Activity Score 26
Art Director
Bye's picture

That's the vibe I got as well. But the ideas aren't on par with their scam rivals.

Activity Score 1464
popdistortion's picture

Can just imagine a bunch of MiamiAdSchool grads locked away in some dark basement room in the Saatchi dungeon.

Activity Score 1592
picturejockey's picture

Stay stain-free.
Use a ball-point pen.

Activity Score 658
Creative Director at RK Swamy BBDO |
View Navin Harish's profile on LinkedIn

Nthngmn's picture

who writes with a fountain pen like that nowadays? 1914 called.....

Activity Score 626
Art Director
besoz's picture

i like this one

Activity Score 48
Art Director
brain123's picture

The product doesn't prevent stains, it removes them.

Activity Score 830
Creative Director at Crea DRAFTFCB
whobeyou's picture

Stay stain free. Don't spill. =)

Activity Score 8
Creative Director
Rog's picture

Or use a computer.

Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Minimum's picture

Could just be me, but if you look closely to the left arm it almost looks like its prosthetic. It is a platic arm, or rubber. Anyway, the left arm looks fake. I get the idea of all the 'spill' ads, I think they are too easy to resemble work from ad students.

Activity Score 1430
Graphic Designer |

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

sunilcreates's picture

Yes. its good for a water proof shirt.

Activity Score 166
Creative Director at Olive, Mumbai
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