Advertisement

Custard

Campaign
Agency Network: 
Published/Aired: 
April 2007

Description

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Caption

Stay stain-free.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Mick Larosse
Illustrator: First Base Imaging London / Fadi Yaish
Photographer: David Taylor Bramley
Log in or register to post comments
Slashh's picture

Humm.
Hummmm.
Hummmmmm.
Ok!
Idea; cool (I guess).
Execution; nnnnnnnot so much. I find that I'm having to think really long and hard about some of these Saatchi-Dubai-Yaish ads. It's soap! Not a thermo-nuclear device. No housewife is going dwell on the page trying to figure these things out. I get it but I don't like the fact that I had to work to get it. I know these are supposed to be simple but...hell, maybe my brain is fried at this point. So Ok! I guess once you get it, it's cool.

Slashh
Activity Score 294
Copywriter
Slashh's picture

It's the wall! It should be a different color. One that makes the pants "pop" and clearly read as "stain-free." That would make it a faster read. Right now the pants are kinda getting lost in the wall because the colors are so similar. But I'll probably be the only one who didn't get this right away.

Slashh
Activity Score 294
Copywriter
slim's picture

That's the wierdest coloured soup I've ever seen (and I've seen some freaky soup in my time).

slim
Activity Score 1047
Copywriter
spiderwankmonkey's picture

Ariel Plus: Custard
headline

spiderwankmonkey
Activity Score 64
Copywriter |

Jabba Shalla Ba Baby!

slim's picture

Oops. Still, wierd looking custard. I like my custard a reasurring mustard yellow, not this canary gold shit.

slim
Activity Score 1047
Copywriter
monchebeat's picture

I like te idea... art direction good...the execution not so good ...

soup is not paint!!!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

Fallon's picture

The ad above makes you believe that your clothes
actually stay stain free, even when a soup decides
to splatter. A little hazy.

Now, the ad in the link below makes sense and drives
home the message clearly.

http://adsoftheworld.com/media/print/tide_to_go_pen

Fallon
Activity Score 108
Creative Director
brain123's picture

The product doesn't prevent stains, it removes them.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
anonimo1's picture

i agree, it´s overpromising and not even really funny

Francisco Rueda Flores
SociedadAnónimaMéxico

anonimo1
Activity Score 2
Graphic Designer at partner Sociedad Anonima |

Francisco Rueda Flores
SociedadAnónimaMéxico

Featured Content

Latest Collections

Advertisement