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Cooking

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Agency Network: 
Published/Aired: 
November 2006

Description

Print advertisement created by Saatchi & Saatchi, China for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Creative Director: Pollyc Chu
Art Director: Darren Cheung
CopyWriter: Mao liu
Photographer: David Chen
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Highest Rated

walkingbuddha's picture

Pretty sure there's a mis-credit here – I saw this in Simon Johnson's folio.

Great ad none-the-less.

walkingbuddha
Activity Score 188
Art Director
popdistortion's picture

Nice insight into the Chinese consumer as it taps into lower tiers as a mass premium product. Valuable ad. Good work and nice art direction.

popdistortion
Activity Score 1592
Heads's picture

Ich finde Deine Kommentare immer sehr clever. Aber heute denke ich ein wenige anders darüber: is leider eine Recht alte Idee. Hat bereits vor 4 oder 5 Jahren Cannes gewonnen...
_

Heads
Activity Score 194
Copywriter |

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contact_heads@web.de
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popdistortion's picture

Ich habe gerade erst einen Dokumentarfilm über die Werbewelt in China gedreht. Zwar ist dies nicht besonders neu, aber passt genau in die Mentalität der Chinesen und ist deshalb "on target". Sorry das ich dich entäuscht hab! ;)

popdistortion
Activity Score 1592
back2b's picture

Outet man sich in diesem thread hier grad als 'Kartoffel' oder was?

Germans everywhere you go.
You just can't get away from them.
;)

back2b
Activity Score 191
Other
act's picture

bad line. and such an old approach.

act
Activity Score 535
Art Director
ripster's picture

the line would actually fit more to Hong Kong consumers, since people there don't go for risks usually.

ripster
Activity Score 152
Other
Belka's picture

Guys, afraid this idea has been done before by agency in Singapore. It's a first level thought.

Belka
Activity Score 6
Creative Director
lara's picture

like it... well on a second thought a well classy designer suit would have make better impact just suggestin in d whole ad is gud, idea is tried tested so many times even with other detergent brand also but is it tring can't say that

lara
Activity Score 114
Copywriter
thoainguyen's picture

why they show the groom is cooking? j

thoainguyen
Activity Score 78
Art Director |

thoai

walkingbuddha's picture

Pretty sure there's a mis-credit here – I saw this in Simon Johnson's folio.

Great ad none-the-less.

walkingbuddha
Activity Score 188
Art Director
KITTY's picture

i love these alllll series! actually they seem what we can come up with somewhat easily but kinda great series!

KITTY
Activity Score 8
Other
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