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Attack, 4

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Ariel, within the category: House, Garden.

Caption

Be prepared with Ariel.

Advertising Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Directors: Ng Fan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong
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bluejay's picture

Nice execution!

bluejay
Activity Score 44
bluejay's picture

Nice execution!

bluejay
Activity Score 44
Guest's picture

beautiful

Guest
Blashyrkh's picture

Execution pawns the idea.

Blashyrkh
Activity Score 32890
Art Director
bluejay's picture

Agree. But at least makes a boring product look more interesting.

bluejay
Activity Score 44
Reality Check's picture

This campaign will shake your windows and rattle your walls.

Reality Check
Activity Score 2539
tirthomitro's picture

oi! nice 1...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

AmigoInvisible's picture

Love the dramatism. Love the execution. Perhaps the idea isn't up to par, but who doesn't like to look at something like this?

Good luck!

AmigoInvisible
Activity Score 195
Guest's picture

Great art direction on this

http://www.dearadvertisin.blogspot.com/

Guest
Guest's picture

Execution: 10 Idea: 0

Guest
GX's picture

Muy buena ejecución, excelente.

GX
Activity Score 144
Creative Director
Guest's picture

Wow...wow..wow...

Guest
Guest's picture
Guest
pabloaotw's picture

I think people reads "Ariel" and everything goes to hell. This is a very bad campaign with a great photo retouch. So, is a very bad campaign.

pabloaotw
Activity Score 235
Art Director
Javier Ramírez's picture

Excelente ejecución, idea ya vista.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

AmOgodzzz's picture

The visual and the idea are both a little too over the top. I don't doubt that the execution is stellar, but the whole thing is just too loud and in-your-face to be interesting.

AmOgodzzz
Activity Score 826
Copywriter at School of Visual Arts
Grace Bastien's picture

Simple idea. Art direction is spot on. All of these are great.

Grace Bastien
AXAY555's picture

what is the idea?

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
A stranger abroad's picture

It makes the mundane seem dramatic. Literally. Well done. fei chang hao guys.

A stranger abroad
Activity Score 427
Copywriter at Singapore
just write's picture

good art, it's my desktop background now...

just write
Activity Score 651
Copywriter at Banyantree communications
alexander_bickov's picture

Wow, great execution

alexander_bickov
Activity Score 3279
GMD10's picture

Absolutely great visuals.

However all it says is; food gets you dirty. Same as 60 years ago.

Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.

It can’t get any cleaner than clean.

Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
mpared's picture

these blew me away superb art direction well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

rolling.stone's picture

I think copy is lost in translation.

But Excellent Art, that put everything else on bay and make this series awesome.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

firebug's picture

great done

firebug
Activity Score 1113
tanvir hassan raju's picture

beautiful.....

tanvir hassan raju
Activity Score 419
Animation Director, Nayantara Communication, Asiatic MCL, a co-producer of sesame street NY, Bangladesh |

tanvir

CopyRight's picture

regular idea, nice excecution

CopyRight
Activity Score 713
pwucel's picture

Brave Idea! Out of-the-box! Good series of ad! Copy may need to be stronger.

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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