Attack, 4

Nice execution!

Execution pawns the idea.

This campaign will shake your windows and rattle your walls.

Love the dramatism. Love the execution. Perhaps the idea isn't up to par, but who doesn't like to look at something like this?

Good luck!

I think people reads "Ariel" and everything goes to hell. This is a very bad campaign with a great photo retouch. So, is a very bad campaign.

The visual and the idea are both a little too over the top. I don't doubt that the execution is stellar, but the whole thing is just too loud and in-your-face to be interesting.

good art, it's my desktop background now...

Absolutely great visuals.

However all it says is; food gets you dirty. Same as 60 years ago.

Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.

It can’t get any cleaner than clean.

Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty.

I think copy is lost in translation.

But Excellent Art, that put everything else on bay and make this series awesome.

beautiful.....