Advertisement

Attack, 3

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Ariel, within the category: House, Garden.

Caption

Be prepared with Ariel.

Advertising Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Directors: Ng Fan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong
Log in or register to post comments

Highest Rated

AXAY555's picture

how can we be prepared the food stains will fall on clothes... i think the idea & visual is unconvincing & forced.
almost similar concepts but these work
http://adsoftheworld.com/media/print/ariel_plus_custard?size=_original
http://adsoftheworld.com/media/print/skip_washing_powder_stain_reversa...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Mantufayo's picture

wow! Nice graphics!
I just can feel it over my clothes.
Good work, man.

Mantufayo
Activity Score 580
Creative Director
cmotan's picture

GREAT

cmotan
Activity Score 189
Art Director at banda.bg
magintosh's picture

beautiful art direction.

magintosh
Activity Score 62
Graphic Design |
shahidali's picture

time for ariel to move out of functional association globally. i don't know whether its a new brand in china. but i've repeatedly been exposed to ariel's preoccupied route to very basic functional claims. may be, this way, they own's the detergent category and some insights also supports the claim. however, globally ariel is an innovator and a premiumly positioned product. it should consider taking the emotional platform.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

GMD10's picture

Hi Shahidali,

I think they are absolutely great visuals.

However all it says is; food gets you dirty. Same as 60 years ago.

Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.

It can’t get any cleaner than clean.

Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty and you can talk about the secrets of modern technology behind your success. Like washing on a cold temperature.

So, yes I agree with you. This is way too basic.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
rolling.stone's picture

I think copy is lost in translation.

or copy could have been better.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

why we should care if it's functional or emotional. Good is good.

Guest
alexander_bickov's picture

Very nice idea

alexander_bickov
Activity Score 3279
AXAY555's picture

how can we be prepared the food stains will fall on clothes... i think the idea & visual is unconvincing & forced.
almost similar concepts but these work
http://adsoftheworld.com/media/print/ariel_plus_custard?size=_original
http://adsoftheworld.com/media/print/skip_washing_powder_stain_reversa...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

I get the point, but it's disgusting. Consumers don't want to be grossed out. Not a good way to lure them into buying your product.

Guest
Advertisement