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Attack, 1

Campaign
Agency Network: 
Published/Aired: 
August 2009

Description

Print advertisement created by Saatchi & Saatchi, China for Ariel, within the category: House, Garden.

Caption

Be prepared with Ariel.

Advertising Agency: Saatchi & Saatchi Guangzhou, China
Executive Creative Director: Ng Fan
Creative Director: Wendy Chan
Art Directors: Ng Fan, Liu Zhong Quing, Ye Zhi Guang
Copywriter: Au Kin Cheong
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Highest Rated

federo's picture

I know that it´s not easy to think ads for laundry detergent.
but people still founding ways to communicate it.

I like this campaign

federo
Activity Score 781
advertising agency
Guest's picture

Good, very, very good campaing.
regards,
Don

Guest
federo's picture

I know that it´s not easy to think ads for laundry detergent.
but people still founding ways to communicate it.

I like this campaign

federo
Activity Score 781
advertising agency
Guest's picture

Esta es la única que funciona para mí, el cangrejo es difícil de comer y representa una verdadera batalla. Bien por la campaña en general. Felicidades!

Guest
Guest's picture

gold!!!

Guest
Guest's picture

Good God! Who eats live crab?

Guest
Guest's picture

La única que funciona? Chale con el Mr perfeccionista.
La verdad todas funcionan a la perfección y el arte está excelente

Guest
Guest's picture

i really enjoy that!!!! awesomeeeeeeeeeeeeee

Guest
alexander_bickov's picture

This is the best composition from set.

alexander_bickov
Activity Score 3279
rolling.stone's picture

Agree

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

GMD10's picture

Absolutely great visuals.

However all it says is; food gets you dirty. Same as 60 years ago.

Therefore ‘be prepared’ is a bad line. We have spend half a century getting to know detergents.

It can’t get any cleaner than clean.

Maybe they should have connected it with heavy duty laundry. Where clean is not a certainty and you can talk about the secrets of modern technology behind your success. Like washing on a cold temperature.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
AXAY555's picture

the burger one is too exaggerated & this one is confusing coz the plate is on the table & how can we be prepared...
but i like this http://adsoftheworld.com/media/print/skip_washing_powder_stain_reversa...

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
firebug's picture

wow
baap work

firebug
Activity Score 1113
CopyRight's picture

nice campaign

CopyRight
Activity Score 713
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