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Abaya Pink

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Account Supervisor: Heidi Afifi

Print advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Caption

Unstoppable color

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Sion Scott-Wilson
Copywriter: Bianca De Silva
Art Director: Christopher Jones
Photographer: Dave Kennedy
Additional Advertising Agencys: Ahmed Kunamed, Uthaman Chamandi, Mindy Tulsi
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andylefty's picture

...Hmm okay let's see.

Burkas are usually black.

These have colour.

Ariel keeps colours how they should be.

Nope, not getting it.

Unless the garment underneath is shining through because the colours are so vibrant.

Am I close?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ivan's picture

You got it, the color is so vibrant it shines through the burka.

ivan
Creative Director at Ads of the World
Nike Diesel's picture

He got it. And maybe some few creatives.
Regarding the abaya-wearing countries, they'd might understand this. But the average "international" consumer has no glue whatsoever. They'd be guessing for miles and hours. IMO it's kinda subtle. Either way.

Nike Diesel
Activity Score 13630
Art Director
orangeorange12's picture

well that could mean the persil cleaned the burka so much that it made the colour fade away or it somehow brightned up the colourful clothes beneath that it shone through the yet again, faded burka ........ maybe if it were glowing it would work better ?

orangeorange12
Activity Score 54
Graphic Designer
Hadrons's picture

the color from within?! - well, i don't care for it

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Shawali's picture

Please, these are NOT burkas! A burka is a cultural, non religious piece of cloth, worn only in Afghanistan and some neighboring regions.

These are niqabs.

Get your backward-obscurantist-garment facts right, people.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

chicagohour's picture

If you know more about a fact, please share it rather than getting annoyed.

chicagohour
Activity Score 384
Copywriter |

Hmmmmm

Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
MindDrift's picture

That's neither a burka nor a niqab. It's just a regular 'abaya'.
A niqab is a type of head cover that only reveals the eyes.

MindDrift
Activity Score 1170
Graphic Designer
penline's picture

you're right...

penline
Activity Score 58
Art Director
khronos's picture

I dont think these ads have anything to do with a concept...considering the restrictions that advertisements have over there, i think they just wanted abaya wearing women to relate and connect with ariel in some way...
and they hired students to do it -_-

khronos
Activity Score 998
Copywriter
kalpesh78's picture

could it also mean that colour frm another cloth llike a scarf or something got onto this?

confusing ad.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

The JACK's picture

i think Ariel comes with coloring agent, that makes black burka colorful....but what about white cloth?????...

The JACK
Activity Score 438
Marketing Manager
Wordfruit's picture

Looks like people are not getting the idea, so maybe the ad is not communicating the idea...

I didn't get it till I read that it's the color shining thru.

Wordfruit
Activity Score 1023
creative.vibes's picture

:( sad no value anywise. Just nice abaya designs for me LOL

creative.vibes
Activity Score 86
Art Director at Bluamobea, UAE
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