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Agency Network: 
Published/Aired: 
July 2007
Ariel Print Ad -  0 fat

Description

Print advertisement created by DDB, Dominican Republic for Ariel, within the category: House, Garden.

Caption

Fat Free Clothes

Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
Creative Director / Copywriter: Freddy Alfau
Art Director: Frank Ordoñez
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Ed Mintone's picture

Some deep Spanish proverb?

Ed Mintone
Activity Score 585
Other
Fridgerator's picture

Fat free as in stain free... Im assuming

Stains = oil = fat

Fridgerator
Activity Score 458
OCAD - 2nd Year Advertising |

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The concept is only as good as the execution.

djspiralz's picture

bad joke

djspiralz
Activity Score 491
Copywriter
hip hip agggggggf's picture

Well, [edited for language by admin]
if you want do something good see the canneslion reel and try to do something better. if you can't, try to do something good.if you can't, please don't send this print anywhere.
it's bad for the target and it's very bad for you.

hip hip agggggggf
Bauducco's picture

Weak, but I think it might work.

Bauducco
Activity Score 297
Copywriter
Badungo's picture

wow, good job, great idea!!!

Badungo
emmanuelman's picture

i think it works.

emmanuelman
ki's picture

done before but still works

ki
Activity Score 124
Copywriter
Aldo Fonseca's picture

Yes. Is a good idea. But is a joke that only works in spanish.

The claim is just like Fridgerator tells.

Aldo Fonseca
from dr's picture

its not fat free... its stain free clothes

the thing is that, in spanish, we use the same word 'grasa' for stain and fat.

from dr
Tapper's picture

Thank god for that, I'm so fed up of eating underwear full of transfats. Wher do I buy the range.

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
Frank Ordóñez's picture

The thing is that OxiAzul Max is a Grease removement detergent, we told the message without showing a stain of grease by showing a healthy or musculant body. That Works. And the product whas allready on the market.

Frank Ordóñez
Pote'leche's picture

Very clever, i understand why people who don't speak spanish don't get it so fast, but you have to give the credit, it's pretty cool

Pote'leche
jocma's picture

OHHH!!!!!!!!!!!!!! MY EYES!!!! , is not funny in any language!!!

jocma
holzan's picture

it's good ieda but I think it's need something of design cuz come binding true
thanks
art director in Egypt ( advertising - design ) +20125550213
ahmed aly
holzan_ali@yahoo.com
if u need any idea please contant me as you like

holzan
Andres Fabian's picture

It's a shame that the idea doesn't translate very well in english coz it's a pretty good idea in spanish.However i do believe that ideas that hang on the headline for them to make sense, should be posted in english in order to test how it traslates in the broader sense of the word, thus helping you asses wether it's worthy of an international award and not just a spanish-speaking award ceremony. Well done Frank. Te la comiste!!

Andres Fabian
puppiepoppy's picture

THIS IS VERY WEAK STUDENT WORK.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

halfstring's picture

Would be nice to see some slight transparency to the shirt

halfstring
Activity Score 288
Graphic Designer
Chelle's picture

lol that's very funny! (in spanish of course) simple and direct. helps u remember what the product does, and it's clear that it's a joke, not a target.

"grease free clothes" would be the direct translation, but it doesn't have the same effect in english.

Chelle
Totem's picture

El aviso sólo funciona en español... grease y fat no es lo mismo. Esto pasa por jugar con palabras, no funcionan mas que en un sólo idioma. Necesitas conocer los matices del inglés antes de traducir literalmente las cosas.

Play on words never works in two languages. Language nuances don't necessarily match between spanish and english.

Totem
Activity Score 22
Copywriter
quodavid's picture

BADDDD photoshop

quodavid
Activity Score 734
Guest's picture

Gracias por el comentario david!! Eres lo maximo!! ombligo

Guest
Guest's picture

Buena idea, mal diseño.

Guest
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