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Outboard motor

Campaign
Agency Network: 
Published/Aired: 
July 2009
Arena Print Ad -  Outboard motor

Also From This Campaign 2

Description

Print advertisement created by Y&R, Italy for Arena, within the category: Fashion.

Caption

The new Powerskin.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Davide Breghelli
Copywriter: Mattia Peghin
Post-Production: Pixelway G&G Milan
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morse's picture

The idea is there, but the image editing isn't convincing.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture

bad idea and worst photoshop...

pierrelastname
Activity Score 2869
Copywriter
alexander_bickov's picture

Yes, execution could be better

alexander_bickov
Activity Score 3279
Paloma's picture

I don't know if the idea is hidden somewhere there, but the execution sucks.

Paloma
Activity Score 531
Xavier75's picture

This people doesn't have any idea about postproduction work... but why they show it?

Xavier75
Activity Score 32
Art Director at Art Director
Wordnerd's picture

crap idea, forced to the core, crap execution

Wordnerd
Activity Score 6692
Copywriter
sold's picture

italians, please, quit!

sold
Activity Score 3305
Copywriter
silvi's picture

Everything in this ad is so wrong. Idea, execution... everything!

silvi
Activity Score 4172
Copywriter
J Designer's picture

I dont mind the message/idea of this ad - but as it has been said the execution could be better.

J Designer
Activity Score 2420
Graphic Designer at Click Clack
Brain-Art's picture

Awful Photoshop and the idea... i don't want to comment

Brain-Art
Activity Score 1101
Graphic Designer
Javier Ramírez's picture

Mala perspectiva...y no solo gráficamente.

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

sams's picture

the idea is just ok, but the execution is too bad

sams
Activity Score 28
Graphic Designer at Graphic Designer, Dubai
majx20's picture

idea is good ... even the representation is fine... but the art work is bad... not detailed enough.
its like someone had just 2 minutes to design it :D or less

majx20
Activity Score 58
Copywriter at Channel 7 Communications
Chopper's picture

Mamma mia.

Chopper
Activity Score 1015
catalin1205's picture

Ok, power skin.But from who:he or she???

catalin1205
Activity Score 18
teacher
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