Advertisement

Outboard motor

Agency Network: 
Published/Aired: 
July 2009
Description: 

Print advertisment created by Y&R, Italy for Arena, within the category: Fashion.

The new Powerskin.

Advertising Agency: Y&R Milan, Italy
Creative Director: Vicky Gitto
Art Director: Davide Breghelli
Copywriter: Mattia Peghin
Post-Production: Pixelway G&G Milan

Comments (15)

Log in or register to post comments
morse's picture
morse
Activity Score 18024

The idea is there, but the image editing isn't convincing.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

bad idea and worst photoshop...

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Yes, execution could be better

Paloma's picture
Paloma
Activity Score 531

I don't know if the idea is hidden somewhere there, but the execution sucks.

Xavier75's picture
Xavier75
Activity Score 32

This people doesn't have any idea about postproduction work... but why they show it?

Wordnerd's picture
Wordnerd
Activity Score 6692

crap idea, forced to the core, crap execution

sold's picture
sold
Activity Score 3305

italians, please, quit!

silvi's picture
silvi
Activity Score 4172

Everything in this ad is so wrong. Idea, execution... everything!

J Designer's picture
J Designer
Activity Score 2420

I dont mind the message/idea of this ad - but as it has been said the execution could be better.

Brain-Art's picture
Brain-Art
Activity Score 1101

Awful Photoshop and the idea... i don't want to comment

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Mala perspectiva...y no solo gráficamente.

Chief Creative Director Nexus BBDO

sams's picture
sams
Activity Score 28

the idea is just ok, but the execution is too bad

majx20's picture
majx20
Activity Score 58

idea is good ... even the representation is fine... but the art work is bad... not detailed enough.
its like someone had just 2 minutes to design it :D or less

Chopper's picture
Chopper
Activity Score 1015

Mamma mia.

catalin1205's picture
catalin1205
Activity Score 18

Ok, power skin.But from who:he or she???

Advertisement