Noah's Ark

Agency Network: 
July 2010

Print advertisment created by Y&R, Italy for Arena, within the category: Recreation, Leisure.

Water instinct

Advertising Agency: Y&R Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Andrea Fumagalli
Copywriter: Gabriele Caeti
Post-Production: Rumblefish
Account Director: Francesca Baroni
Account Supervisor: Giuseppe Moltedo

Comments (27)

Log in or register to post comments

Highest Rated

Guest's picture

nice photoshop work

Guest's picture

intresting !

Billoughsby's picture
Activity Score 5144

Wow. Which prompts the question: What if the last performance-enhancing drugs on the planet disappeared?

That's it.

Paloma's picture
Activity Score 531

really really bad execution

pez's picture
Activity Score 1804

I don't agree, why you say is a "really really bad execution"? what's really really bad about it?

Guest's picture

What do you think is bad about it?

How's about backing up your statement with an explanation as a comment like that is hardly constructive.

Guest's picture

Not that bad!
Some weaknesses here and there but the execution is good.

jackmancer2017's picture
Activity Score 6992

Don't like the idea and it's an unnecessary link.

CommandZ's picture
Activity Score 2498

Hmmmmmm. No.

Guest's picture

I guess i'm missing something.

Pombooie's picture
Activity Score 407

WTF! Don't get the connection unless i think really hard and make my brain ache, and even then it's pretty spurious. Don't like this ad at all!

Hiperion's picture
Activity Score 3138

Smells like italian advertising


pez's picture
Activity Score 1804

It works for me...

dsklan's picture
Activity Score 1926

so if he´s supposed to be noah, where is the beard?

Guest's picture

its is not a painting...........

Guest's picture

nice photoshop work

Guest's picture

nice photoshop work

Guest's picture

Fischione, xò questa volta potevi farlo nuotare a rana... qui ci stava, no? ;-)

Sushi lover's picture
Sushi lover
Activity Score 907

is it raining or just the texture?
it is confusing me:$

Dream needs to be big!

blacksmurf's picture
Activity Score 200

mhhh...photoshop is not so good.
Birds (also parrots) don't fly if it rains. Animals seems to be patched on the layout and, most of all,
the rain is a very bad photoshop effect (no interaction with the water or the swimmer)

Seems to be a good layout.

easy to say "art director".

Dzsoi's picture
Activity Score 8532

Fresh take on this well-known episode. He is not neccessary Noe, just a man in Arena sportwear who don't give a fck about the great flood cause of his water instinct. Like it a lot.

krautland's picture
Activity Score 3216

funny idea. the triathlete looking over my shoulder just chuckled, so I suppose it works as well. as for creativity, it's not bad but it's not something I would write home about either.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

damn thats ugly!
lets start with the rain has no depth, unless its raining in a single sheet and all in exactly the same angle/speed?.
there are mysterious white holes in the sky, the boat splashes are far from convincing.
Blue, blue. blue, and more blue.

Migzter13's picture
Activity Score 973

so is he noah? I'm really missing it's point.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

Gosh he is no Noah, it simply means that when everyone escapes the flood, wearing arena's stuff makes you feel comfortable in water, not scared like the Noah story says... I actually like it. And yes, it is raining.

Cioccolato13's picture
Activity Score 29

complimenti, buon lavoro..!!

Mas que palabras, la esencia..!!

Guest's picture

i think the ad would've been better if it was video. But still, i think is a very good ad, it's like: "yeah, f**k guys, f**k you rain, i'm stronger than god's will".

Guest's picture