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addyhoch10's picture

what a strange bmw ad.
i like the idea

addyhoch10
Activity Score 2592
Art Director
RAZ21's picture

I love the idea. and i think it does put out the elite character of the bmw brand..Imagine a cosmopolitan guy driving around with his bmw cabrio in n.y. or paris...la dolce vita!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

Rusio's picture

Actually the line says "You`re losing half of your life"

Rusio
Activity Score 326
Copywriter
eslametman's picture

Good idea, really good

eslametman
Activity Score 74
Art Director |

Eslam Etman

Rusio's picture

This is from 2003.
Here`s the other 2 ads from the campaign.
http://adsoftheworld.com/forum/dungeon/bmw_cabrio

Rusio
Activity Score 326
Copywriter
Corona Raymaker's picture

The line can absolutely be translated with "missing" instead of "losing".
Nevertheless I think it's not that good, because if you really wan't to see such monuments, you will not spend your trip in the car...

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

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