Comments (6)

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addyhoch10's picture
Activity Score 2592

what a strange bmw ad.
i like the idea

RAZ21's picture
Activity Score 255

I love the idea. and i think it does put out the elite character of the bmw brand..Imagine a cosmopolitan guy driving around with his bmw cabrio in n.y. or dolce vita!

"there's nothing more difficult than a line"p.picasso

Rusio's picture
Activity Score 326

Actually the line says "You`re losing half of your life"

eslametman's picture
Activity Score 74

Good idea, really good

Rusio's picture
Activity Score 326

This is from 2003.
Here`s the other 2 ads from the campaign.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

The line can absolutely be translated with "missing" instead of "losing".
Nevertheless I think it's not that good, because if you really wan't to see such monuments, you will not spend your trip in the car...