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Blind taste test

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Zephyr WPD, Australia for Arano, within the category: Non-Alcoholic Drinks.

Caption

Keeping it real.

Advertising Agency: Zephyr WPD, Auckland, Australia
Creative Directors: Quentin Pfiszter
Art Director: Quentin Pfiszter
Copywriter: Warwick Delmonte
Producer: Robert Coulter
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Highest Rated

The J Man's picture

They did not just say that...

The J Man
Activity Score 38
Guest's picture

terrible. cheap mean joke

Guest
Guest's picture

Jeez, only better in this week's offensiveness award by that Obama ad.

Guest
Guest's picture

Oh dear.

Guest
Guest's picture

That's supposed to be a joke??!?!?!?!

Guest
sneakyhands's picture

funny line, but feels a little forced into the 'keeping it real' concept.

sneakyhands
Activity Score 1857
Copywriter
Navino's picture

No. That line is not funny at all. It is almost demeaning, sorry there.

Navino
Activity Score 123
The J Man's picture

They did not just say that...

The J Man
Activity Score 38
Guest's picture

RUDE! VERY VERY RUDE!! DO YOU PEOPLE THINK A DEAF OR DUMB PERSON WOULD FIND THIS FUNNY? IF YOU PEOPLE (WHO CRAETED THIS) WERE DEAF OR DUMB WOULD YOU HAVE FOUND THIS FUNNY HUH? I DON'T THINK SO :(

Guest
control C's picture

Im sure blind people wont even bother about it... dude dont take it to serious... no one is trying to offend anybody....

control C
Activity Score 108
Copywriter
Wordnerd's picture

And who do you think thinks: 'Hey, I'm a dumb person! this is offensive!'

honestly, i don't think it's very funny, but don't think deaf people have no humor. this isn't offencive. it's too silly to be

Wordnerd
Activity Score 6692
Copywriter
Codebreaker's picture

so mean. It makes me sick.

Codebreaker
Activity Score 19
Art Director at Malaysia
Guest's picture

FAIL.

Guest
monicamexico's picture

Offensive.

monicamexico
Activity Score 830
Rhymie's picture

c'mon don't be too sensitive.. it's just a joke.. Keep it real guys. lol

RAZ

Rhymie
Activity Score 23
Advertising
Guest's picture

I know it's a joke. Which means its true big failing is ignoring the first rule of comedy.*

* Be funny.

Guest
Guest's picture

rude! rude! rude! Dear Control C - blind ppl may not see this but do u think the deaf and dubm don't read papers/magazines? how can u be so heartless. if your mom was deaf or dubm would you have found this funny? if you had a peson with such problem in your family, would u have found this funny? Guess what there are people out there who actually suffer from these conditions and they don't find it funny. This hurts really. and how do i know? Coz i'm one of them!

Guest
Guest's picture

i aGree. Its rude and nOt every person in community Can relate to sensitive Issues lIke this.

Guest
Guest's picture

日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地はこれをよく好むこと! それは回り、湧き出る! 20 初めてそれはつかまえられない。時ただ時間は日本にショを韓の日本の人は話す。世界の97% の地はそれに印を付けて念すると同時に' 日本海' 。しかし韓の人は話す。示す世界の開始' 東海' の3% の地
I DON'T LIKE THIS AD!!!!!!!!!!

Guest
Guest's picture

They should've just left it at '1st in blind taste tests.' It's a very good line on it's own - ties in with the strap line/campaign line.

Guest
Guest's picture

All of you suck.

Guest
Guest's picture

and so do you!!

Guest
dsklan's picture

yeah, i really like it;)
finally someone dares to make fun of disabled and dumb!

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

bad idea man

Guest
john ler's picture

Bad idea deserving a 4/10 ??

well... still funnier than the ad itself

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Nice Font. Does anyone knows the name?

Guest
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