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Umbrella

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by Everest Brand Solutions, India for Aquila Heights, within the category: Other.

Caption

Mr. Bandhopadhyay separated from his umbrella on a windy morning.
Live in Bengaluru's tallest residential towers. The luxury apartments come with the finest of amenities and recreational facilities. And the name Tata comes with years of trust. Sounds good? Call us on 66478800.

Advertising Agency: Everest Brand Solutions, Mumbai, India
Creative Directors: N.Padmakumar (Ncd), Devesh Desai
Art Director: Devesh Desai
Copywriter: Nilesh Naik
Photographer: Sanjay Sakharkar
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jackmancer2017's picture

It's too minimalistic, I don't think it works. Also, the copy might serve as a horizon, making you think you look the scene from the side, not top.

jackmancer2017
thoops's picture

I completely agree when you say it's too minimalistic. I love the concept and think it's extremely innovative, but the images are too small. I had to use zoom on my computer just to see them.

Great concept though.

I imagine the print would look different in standard size too.

thoops
Activity Score 8
silvi's picture

I think perspective is ok. And it has to be minimalistic. Thats the building style.

silvi
Activity Score 4172
Copywriter
pumpkinart's picture

not often nowadays one sees ads that are minimalistic and simple....as they say simple ideas are hard to get.....this campaign, i must say is outstanding....winner!!

pumpkinart
Activity Score 9
cruzialx's picture

It's kinda giddy when I looked at it. Nice Idea. Related to Aquila

cruzialx
Activity Score 194
Affinity Express Inc.
everartz's picture

naaaaaa...

everartz
Activity Score 7613
Art Director |

| everartz |

anHiiieeta's picture

Its great.

anHiiieeta
Activity Score 328
Art Director
slip's picture

very nice, just the copy/copy layout?

slip
Activity Score 919
designer |

SJB

germanhudders's picture

Love it!

germanhudders
Activity Score 336
Copywriter at Droga5
mockingbird's picture

great campaign. people who find it 'naa' probably stay on the lower floors. this is a clear winner.

mockingbird
Activity Score 238
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