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Boys

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by Everest Brand Solutions, India for Aquila Heights, within the category: Other.

Caption

Boys running helter skelter after their cricket ball smashes mrs. Aiyappa's glass window.
Live in Bengaluru's tallest residential towers. The luxury apartments come with the finest of amenities and recreational facilities. And the name Tata comes with years of trust. Sounds good? Call us on 66478800.

Advertising Agency: Everest Brand Solutions, Mumbai, India
Creative Directors: N.Padmakumar (Ncd), Devesh Desai
Art Director: Devesh Desai
Copywriter: Nilesh Naik
Photographer: Sanjay Sakharkar
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Highest Rated

A stranger abroad returns's picture

'Boys....smash....'. Not 'Boys....smashes'. A boy smashes. Boys smash. The number of the subject and the verb of a sentence should agree.

And why 'GLASS window'? Wtf else would it be made of? Feathers? Apart from that, it is so-so.

A stranger abro...
Activity Score 18
rolling.stone's picture

like it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

pumpkinart's picture

great idea...love it.

pumpkinart
Activity Score 9
Muhammad Imran's picture

nice to see the good creative from india after long long time!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

anHiiieeta's picture

waoahhhhhhhhh . . .loved it....

anHiiieeta
Activity Score 328
Art Director
meetjds.001's picture

SO..so...Not So much Interesting..should be based on other ideas..

meetjds.001
Activity Score 26
Mumbai
sunilcreates's picture

good one.

sunilcreates
Activity Score 166
Creative Director at Olive, Mumbai
A stranger abroad returns's picture

'Boys....smash....'. Not 'Boys....smashes'. A boy smashes. Boys smash. The number of the subject and the verb of a sentence should agree.

And why 'GLASS window'? Wtf else would it be made of? Feathers? Apart from that, it is so-so.

A stranger abro...
Activity Score 18
Raaagh's picture

The cricket ball owned by the boys is doing the smashing.

The cricket ball smashes.

Raaagh
Activity Score 2
A stranger abroad returns's picture

OMG. You are right. My sincere apologies. Not sure how I screwed up like that but how embarrassing.

A stranger abro...
Activity Score 18
Leland's picture

You shouldn't have returned.

Leland
Activity Score 95
slip's picture

like the execution. like the idea. the copy is weak.

slip
Activity Score 919
designer |

SJB

sahilosophy's picture

Liked the freshness to the otherwise boring property ads. Simple n creative. And someone remarked here that a good ad from India after a long time. Please check the award shows, Lurzer's Archive and this Adsoftheworld.com site, you'd see ample of good work.

sahilosophy
Activity Score 75
Copywriter
germanhudders's picture

Did'nt like the other ones as much

germanhudders
Activity Score 336
Copywriter at Droga5
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