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Sleep like a baby

Agency Network: 
Published/Aired: 
May 2013
Aquafresh Print Ad -  Sleep like a baby

Description

Print advertisement created by TBWA, Kenya for Aquafresh, within the category: Health.

Caption

A healthy mouth lets you sleep like a baby.

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director / Designer / Retoucher: Aaron Muiru
Copywriter: Mark Kovalevsky
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Highest Rated

Siddarth Basavaraj's picture

NO!! This ad certainly needs a mouth freshner

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

monoliz's picture

such a bad visual, concept is worse
if i follow the print, literally i'm killing that baby every night by smashing it into smithereens in my mouth

monoliz
Activity Score 1304
certaintly's picture

stupid insight
and horribly forced visual

certaintly
Activity Score 3994
morse's picture

Very strange visual and idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Barbara O.'s picture

totally agree with you

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

Siddarth Basavaraj's picture

NO!! This ad certainly needs a mouth freshner

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Shawali's picture

Wow. I've seen my share of bad ads on this site in the last few years, but this one takes the cake.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture

They have a concept even if it is bad one.

kleenex
Activity Score 51721
Web Designer/Developer
metis's picture

That is just terrible.

metis
Activity Score 413
Copywriter
Lazarus's picture

Oh no.

Lazarus
Activity Score 1536
Creative Director
wink74's picture

Is that a sleeping baby? I can hardly see it

wink74
Activity Score 66
Other
Eduardo Mergener's picture

Nope. Noooope.

Eduardo Mergener
Activity Score 132
Copywriter
mayank8086's picture

Its good just need to highlight bristles smoothly and zoom kid on it. BY THE WAY GOOD IDEA.

mayank8086
Activity Score 2
sinmedoo's picture

Good art direction... concept is awfull

sinmedoo
Activity Score 19
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