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Lollipop

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Grey, Hong Kong for Aquafresh, within the category: Health.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Director: Brian Ma, Leo Yeung
Copywriter: Alfred Wong, Tony Chan
Photographer: Anton Digital Art Ltd
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Guest's picture

bad, bad, bad

Guest
Scam Detector's picture

Please take the effort to explain why it is bad, bad, bad.

I think it is good although not too clear.

Scam Detector
Activity Score 1048
General Manager
askaichin's picture

its very good infact. The creative leap is superb.

askaichin
Activity Score 10
Iris Worldwide Delhi
Guest's picture

and you are worse

Guest
Guest's picture

horrible y mala idea!!

Guest
Guest's picture

que va!!! excelente idea y bien realizado, una imagen vale por mil palabras y eso consiguio este aviso, ahora que no conozcan lo que pasa en la naturaleza (anacondas) es otra cosa.

Guest
Guest's picture

me da coosas

Guest
WillBuller's picture

I think the concept is a bit backwards.
The toothbrush is trapping the trapped food? The food is already trapped.
I would rather see the release of the trapped food communicated.

WillBuller
Activity Score 88
Art Director at URBAN FINCH - Lincoln, Ne |

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

everartz's picture

DUH!!!!
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

hey dude just try to do understand. this is really great and fresh idea this brush shown as snake who is ready to kill to bacteria who comes after eating.

Guest
Guest's picture

I agree. Some people try to read too much into this stuff. It's just advertising!!

These ads work very well. They catch your attention and relay a simple message that is relevant to the product. Excellent work.

Guest
Dozer's picture

with all the respect, don't like, isn't my thing, although i am no one to criticize just cause my subjective opinion

Dozer
Activity Score 149
Javier Ramírez's picture

Pues a mi me parece que funciona.
Cualquiera que haya visto Anaconda o conozca algo de ese reptil, entiende el aviso.
Buen trabajo.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

izmild's picture

Nice! Simple and can communicate a benefit of aquafresh.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

unmanman's picture

greetings

good ad, bad comments :)

unmanman
Activity Score 118

ga ga goo goo ga ga...

tantrik_indian's picture

It's certainly a new 'twist" he he he.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

tantrik_indian's picture

The perspective is certainly fresh.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

kiuiczek's picture

something new and nice done

kiuiczek
Activity Score 63
Copywriter at EuroRSCG 4D
ahmedkhilji's picture

nicely done.....

ahmedkhilji
Activity Score 15
Advertising Agency
Guest's picture

I agree with WillBuller as well. fresh perspective yes - unfortunately the headline's a bit misleading. Makes me think it keeps the trapped food,well...trapped

Guest
Guest's picture

I agree with WillBuller as well. fresh perspective yes - unfortunately the headline's a bit misleading. Makes me think it keeps the trapped food,well...trapped

Guest
Guest's picture

I agree with WillBuller as well. fresh perspective yes - unfortunately the headline's a bit misleading. Makes me think it keeps the trapped food,well...trapped

Guest
Guest's picture

excelente!!! una imagen vale por mil palabras y eso consiguio este aviso, asi que el copy deberia ser mas concreto, pero genial!!!!
solo los comentarios de algunos ignorantes de cosas elementales en el mundo natural (anacondas) que por eso no entienden.

Guest
DJVassallo's picture

no escape from Anaconda-toothbrush... it seems only few around are understanding the idea, you need to travel more guys...

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

ok

Guest
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