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teenquey's picture

Can anyone explain?

teenquey
Activity Score 290
JWT
Panardo's picture

I think that the dialog box represents the bad smell

Panardo
Activity Score 7
Art Director
brighteyes's picture

to add on:

the reason for the vultures being the bad smell resembling that of rotting carcasses? :S

brighteyes
Activity Score 58
Copywriter
salvarredy's picture

Strange and Lovely

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

MJ05's picture

Me gusta la idea, lo que pasa es que creo que la ejecucion no la esta dejando clara. Por ejemplo, el hola esta demasiado grande.... se traga todo el anuncio, y me deja en segundo plano los zopilotes, los cuales amarran la idea de este anuncio.
Tal vez la burbuja del hola mas pequeña, y los zopilotes que que estan al fondo hubieran quedado encima de esta burbuja, porque ellos vuelan encima y en circulos. Este detalle hubiera aportado mas claridad. Otra cosa que noto es que la burbuja es muy blanca, y se ve fresca, eso me contradice un poco, podria teñirse solo un poco de algun color para que luzca mas como de mal aliento.
************
I like the idea, but the ejecution is not clear on this ad. for example: the "hola" is too big. It is suallowing the whole ad.
Maybe the bubble could be smaller, and the buzzars in the should appear over the bubble, flying in circles, as the really do it. This detail make it look more real. Besides, the bubble is very white and it makes it look clean, i would colorize it a little bit, just as a detail of a bad breath.

MJ

MJ05
Activity Score 88
garnier bbdo |

MJ

Andal's picture

Totalmente de acuerdo, la dirección de arte estropea la idea por completo.
_______________
Smart and Funny Signature.

Andal
Activity Score 863
Copywriter |

_______________
It's so easy to critic.

-DaMontana-'s picture

Exactamente MariaJose, ese 'bocadillo' está muy fresco como para tener esos chulos encima.
yo le hubiera dado una textura oxidada y un tinte un poco amarillo, otra cosa es que no le hubiera hecho esa forma tan limpia, sino hubiera irrumpido esa forma con rotos y grietas, y a lo mejor algo de humo saliendo de el.

h

-DaMontana-
Activity Score 118
getconnected2001's picture

Nice.... agree the blurb is a bit too big.

getconnected2001
Activity Score 987
Art Director at New Delhi
ZZbottom's picture

agree. when i see hola-baloon i don't get a bad smell feeling. it could smell and taste of mint-liquorice. with a condor garnish.

ZZbottom
Activity Score 111

zzbottom

Jimmie's picture

I don't get it. And if I get it I don't like it.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Wordnerd's picture

this idea is just stupid. too forced!

Wordnerd
Activity Score 6692
Copywriter
Sirharold's picture

Estoy de acuerdo con mariajose05, creo que cambiando el color de la burbuja aportaría más a la pieza. También haría de la burbuja algo descuidada, para que me de la sensación de que el aliento no está bien.

Sirharold
Activity Score 18
Art Director
kergu's picture

the concept could work ... mmmm..but is a little vague

kergu
Activity Score 6795
Mr. Phill's picture

Good Idea. Good art direction. The problem with the ad is that this is not a product known by the hole world. If it was Listerine, ok. The product would tell the concept by itself. But this product needs a little word or phrase to explain what it is.

When I first saw it, i thought it was a soda.

Mr. Phill
Activity Score 138
Copywriter
Absolut M's picture

la burbuja con "hola" me hace pensar que es la menta y no un dialogo...

la pastilla se esta presentando ante estas aves carroñeras?

a mi no me parece una burbuja, las burbujas son transparentes.

en todo caso nada me explica el porque estan en un studio
y no en exteriores.

Absolut M
Activity Score 1069
Marketing Manager
bhangbhang's picture

Took me a while to get it... I also thought it was soda. It isn't 'smelly' enough for me... maybe the bubble should of had a green tinge or something.

bhangbhang
Activity Score 44
Creative Director
Guest's picture

broders aquafresh ice congela tu mal aliento, la burbuja de dialogo estacongelada por eso tiene esa textura, no me caben las aves carroñeras, que el aliento huele a muerto??

Guest
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