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Dirty toothbrush

Agency Network: 
Published/Aired: 
July 2010
Aquafresh Print Ad -  Dirty toothbrush

Description

Print advertisement created by G2, Netherlands for Aquafresh, within the category: Health.

Caption

How clean is your toothbrush after 3 months?
Learn everything about the hygiene of your toothbrush at www.aquafresh.nl

Advertising Agency: G2 Amsterdam, Netherlands
Creative Directors: Steven Bodoux, Jeroen de Snoo
Art Director: Jeroen de Snoo
Copywriter: Steven Bodoux
Photographer: Paul Rietveld
Strategy: Ge Key
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Highest Rated

Guest's picture

Confusing. The maggot shape resembles the Aquafresh icon shape down on the ad. One might mistake that Aquafresh brings maggots

Guest
Guest's picture

very creative

Guest
Dzsoi's picture

The toothbrush is okay, although she should buy a new toothpaste, it's disgusting!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

i hope you can try, in little bit better way...

Guest
Eduardo Cruz's picture

the toothpaste looks like a caterpillar

Eduardo Cruz
Activity Score 15
Art Director
i have a question's picture

Caterpillar it is.

i have a question
Activity Score 73
Netsurf Network
Guest's picture

That's the idea, brainbug!

Guest
raavigeorgian's picture

makes me puke...

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Guest's picture

the brush is not dirty as they assume ....fail!

Guest
Guest's picture

the thought of having this creature on my toothbrush is horrible, but it's just as it is: just have a different look at your toothbrush when you're about to use it... simple, but very creative in my opinion.

Guest
Yarp's picture

Going with Dzois on this one. She's cute and all, but the idea I'm taking away from this visual is: "Dirty/old/nasty toothpaste." If you take the copy out it's not really making you think anything bad about the toothbrush, now is it? The toothbrush actually looks pretty new to me. Am I missing something here?

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

but still teeths are good, clean and white only. so what?

Guest
Guest's picture

Too bad you can't read the second line, because i'm quite sure it will explain why there is a maggot on the brush. Like the idea though. Perhaps the maggot should be less subtle as it is now...

Guest
Hiperion's picture

Nothing special..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Critic's picture

Strange..why is she smiling?

Critic
Activity Score 271
Copywriter at Slow shutters
Miss Copywriter 22's picture

the maggot should have been illustrated better, then it wont cause confusion.

Miss Copywriter 22
Activity Score 175
Copywriter
Guest's picture

Confusing. The maggot shape resembles the Aquafresh icon shape down on the ad. One might mistake that Aquafresh brings maggots

Guest
Guest's picture

nice!

Guest
Guest's picture

tis looks like stock image?

Guest
Cheerriiee's picture

GROSS, but still achive its purpose!! WELL DONE GUYS!

Cheerriiee
Activity Score 952
Graphic Designer
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