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Biscuit

Campaign
Agency Network: 
Published/Aired: 
December 2008

Description

Print advertisement created by Grey, Hong Kong for Aquafresh, within the category: Health.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Brian Ma
Art Director: Brian Ma, Leo Yeung
Copywriter: Alfred Wong, Tony Chan
Photographer: Anton Digital Art Ltd
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Guest's picture

Great!

Guest
alesraa's picture

great idea

alesraa
Activity Score 3
Graphic Designer at graphic
Guest's picture

Good work...all series.(only once a month we have something different and great in this site...please keep it up!)

Guest
STRTLRS's picture

Keeping food trapped is not a benefit. Releasing it from teeth would be.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

Did you and Sean Martin go to the same crap school for advertising?

Guest
sneakyhands's picture

back under your bridge, troll. they're right. nobody wants to trap food in their mouth.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

You must be his boyfriend. Sorry to offend you with the truth and honesty.

Guest
ivan's picture

Please stay away from personal attacks. Keep it professional. Thank you!

ivan
Creative Director at Ads of the World
STRTLRS's picture

Ivan, can you make registration a requirement? That would reduce the amount of dumb ass "guest commenters" on the site. You know, those who have no balls or anything constructive to say...

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

ivan's picture

Yes, I can, but I don't want to. Sometimes people want to post just one comment and it's too much effort for them to register just for this. I will be deleting nonsense form anyonymous commenters.

ivan
Creative Director at Ads of the World
STRTLRS's picture

It's a start, thanks.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

STRTLRS's picture

I think you're just jealous of people here that actually have jobs in the creative business and have something to say. Truthfully and honestly.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

AXAY555's picture

if u dont look at the visual & read the line it says 'There's no escape for trapped food' i.e. trapped food will remain trapped in our teeth...but the visual says there's no escape the food will get trapped in the toothbrush... u have to think little bit.

there is art in everything.

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
whitewhite's picture

u got it wrong. Theres no escape for food trapped in teeth. the brush will eat it soon for sure. Thats the message, i guess

whitewhite
Activity Score 251
Copywriter
picktokyo's picture

this ad is abit vague

picktokyo
Activity Score 1404
Copywriter at JWT
Guest's picture

i guess the creatives think a bit way too much..to the common man who is the target audience this would simply apply that the toothbrush gobbles up trapped food just like a python..so the message is pretty accurate !
Its good!

Guest
liar's picture

have to agree on the critique. message is not clear and i think they r playing along with the pun.

liar
Activity Score 384
Other
Guest's picture

muyyy bien!!!!!

Guest
sunjayv's picture

snakes have fangs not teeth!...and the python has none...er..maybe.a toothbrush swallowing food items stuck in teeth may be a good concept but what lacks here is a direct understandable communication with the end-user. Means ...guess 90%..end-users do not like snakes!...further means a negative impact. Furthermore, it should be the 'CLEANING' function which needs to be highlighted and not the 'EATING' or SWALLOWING' function of the toothbrush. Apart from all this, good software skills though!

sunjayv
Activity Score 76
freelance graphic artist
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