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Earth vs Sun

Agency Network: 
Published/Aired: 
July 2009
Appy Fizz Print Ad -  Earth vs Sun

Description

Print advertisement created by Creativeland Asia, India for Appy Fizz, within the category: Non-Alcoholic Drinks.

Advertising Agency: Creativeland Asia, Mumbai, India
Executive Creative Directors: Sajan Raj Kurup
Creative Directors: Anu Joseph
Copywriters: Sajan Raj Kurup
Art Director: Payal Juthani
Illustrator: Lokesh Karekar
Account Supervisor: Jay Gala
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Guest's picture

Somehow I got stucked and thought to my self "WTF".

Congrats to the illustrator, the only winner.

Guest
Disco Munky's picture

Plain stupid

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Buy Appy Fizz, get free ice-maker. Put ice-maker in fridge to make ice. Get fridge to release CFC's. End up doing more harm than good. Great ad... NOT!

Guest
CurryJ's picture

Ohhhh...wordplay! How original

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

valayamadvertising's picture

may be ad is good but fizzes selling point does not match with the social message - "Chill " is the word that matches
www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

Notorious's picture

I still don't get it
what's this ad about..

Notorious
Activity Score 666
Other at Freeman Advertising |

outsmart me, if you can

HappyHour's picture

illustrations are good enough to make me want to read the copy but after this whole campaign i'm still left empty, yearning, wondering, "what the fuck is appy fizz?"

HappyHour
Activity Score 2381
Guest's picture

is it just me or does this campaign make no logical sense at all??
Make ice in a freezer using, "electricity" produced using most probably fossil fuels considering that India barely has any nuclear reactors. So basically this campaign is asking people to add to global warming...isn't it??

But great illustrations

Guest
just write's picture

wordplay isnt so creative anymore....

just write
Activity Score 651
Copywriter at Banyantree communications
CurryJ's picture

Well, Notorious....to answer your question. Appy Fizz is an apple drink from India. Always supposed to be served chilled. Hope this helps. :)

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

nice art but pointless. rather bizarre i would say. whats the claim?

Guest
Guest's picture

Nice ads....art is lovely.... Very different from rest.

Guest
Guest's picture

Nice ads....art is lovely.... Very different from rest.

Guest
Guest's picture

this bottle looks like containing mobile oil rather than some drink.
thats it

Guest
Guest's picture

"Now that depends on whether you have or not our free icemaker." Poor grammar.

Guest
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