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Umbrella

Campaign
Agency Network: 
Published/Aired: 
May 2009

Description

Print advertisement created by Devito/Verdi, United States for Appleton Estate, within the category: Alcoholic Drinks.

Caption

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott
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Guest's picture

Great....simple idea. Good execution work.

Guest
Guest's picture

Really Nice!

Guest
Guest's picture

Feels fresh for this category.

Guest
Guest's picture

good stuff man

Guest
Guest's picture

The art direction is nice in the entire camaign, But (and it's a big but), the copy is wrong. It should be "Appleton estate Rum. Don't mix it."

Guest
mauroxxx's picture

don't mix it??? is not enough that the image is saying "DON'T MIX IT"???? c'mon!

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
CopywriterInTraining's picture

I agree that the copy isn't working,

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
hari.'s picture

Fantastic

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

"Dont Mix It?" That's your line?? If you're going to shit on copy you'd better step up with something more intelligent then what you are ripping on

Guest
mrkay's picture

Yes, simple is the best

mrkay
Activity Score 11
Graphic Designer
pwucel's picture

Only this one tells you no need anything to mix... the rest takes few steps to get the message, good job

pwucel
Activity Score 158
Art Director at LinsAd (Singapore)
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