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Straw

Agency Network: 
Published/Aired: 
May 2009
Description: 

Print advertisment created by Devito/Verdi, United States for Appleton Estate, within the category: Alcoholic Drinks.

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott

Comments (10)

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Guest's picture
Guest

the one with the pineapple is the best in my opinion. I don't find them very good though!

Guest's picture
Guest

Nice simple idea... love this one "the straw".

everartz's picture
everartz
Activity Score 7613

i still cant understand this campaign

| everartz |

mauroxxx's picture
mauroxxx
Activity Score 539

wow... try harder...

Guest's picture
Guest

Sorry, this is shit. I want my 15 seconds back!

patUDAY's picture
patUDAY
Activity Score 436

I am a rummer.

UDAYpatwardhan@+91 22 98206 54722

CopywriterInTraining's picture
CopywriterInTraining
Activity Score 162

This doesn't work because no one, and I mean no one puts cherries, or pineapple or strawberries in their rum as a garnish on the rocks. The only one that works is the one with the little umbrella covering the drink.

Guest's picture
Guest

cool campaign

mrkay's picture
mrkay
Activity Score 11

Fantastic

Guest's picture
Guest

crap! this brand is supposed to be premium..? the campaign sure as hell doesn't reflect that. and... guns & alcohol? not a good combo

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