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Agency Network: 
Published/Aired: 
October 2011

Description

A series of phygital (physical meets digital) concept print ads that encourage out of home downloads of iphone applications. When scanned with a barcode reader the image directs people straight to the apps itunes download page.

Print advertisement created by Stupid, United Kingdom for Apple, within the category: Electronics, Technology.

Advertising Agency: Stupid, UK
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Highest Rated

brookjohnston's picture

Yes, QR codes are stupid etc. etc. etc.

But this is probably the most creative and appropriate QR execution I've seen.

brookjohnston
Activity Score 296
St. Lawrence College
mr.x's picture

stupid

mr.x
Activity Score 998
Forsbergs Skola
bate_palmas's picture

I'm already sick of QR codes.

bate_palmas
Activity Score 1479
brookjohnston's picture

Yes, QR codes are stupid etc. etc. etc.

But this is probably the most creative and appropriate QR execution I've seen.

brookjohnston
Activity Score 296
St. Lawrence College
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