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dopppsy's picture

Simply good.

dopppsy
Activity Score 67
Copywriter |

dopppsy

aancool's picture

good campaign

aancool
Activity Score 90
Guest's picture

without the caption it can be anything and thats perhaps the interesting and boring part of this ad. But on the other hand when you are asking blood from someone who has got it and you want to make him emotional enough to donate it, its not in the picture.

Guest
Guest's picture

Done by Ogilvy Chennai as a commercial. The white Santa was also done earler as an ambient idea. Done Done Done

Guest
Guest's picture

is that a kidney? or an apple? whats the red cross anyway?

Guest
popdistortion's picture

I'm not a fan of this campaign. Am i suppose to paint the apple/santa/mailbox with blood? Or I donate and they use my blood in kindergarden for paint? Sorry, doesn't make me donate anything to anyone.

popdistortion
Activity Score 1592
reena's picture

too good fab

reena
Activity Score 26
Other
Jonathan's picture

Un recurso predecible y sin ningun factor diferenciador. Pasa inadvertida y no hace q nadie done sangre.

Jonathan
god4me66's picture

it's a fill-in-the-blank-space kind of ad. The fact that the apple is not painted red suggests the reason for the ad: donate blood. simple and direct communication.

god4me66
Activity Score 10
Copywriter
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