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addyhoch10's picture

i think what theassailante was trying to say is that bees usually don't carry around pieces of what they eat (like ants do) but rather suck the juice out of it.

addyhoch10
Activity Score 2592
Art Director
thirty6chambers's picture

umm

thirty6chambers
Activity Score 1464
Art Director
xiv's picture

Took me a few minutes to realise the bee was carrying an apple slice... I had to look at the second ad in the campaign with the toast.
Cut so thin, even a bee can carry it.
Nice idea, but could have executed it better by making the apple slice more obvious. Maybe it just needs one or two more pips?
Or maybe it's just my poor laptop screen and on paper its more obvious.

xiv
Activity Score 18
Graphic Designer
addyhoch10's picture

you're right, there's no chance to get this without having seen the other ads.
i thought this was just a bee sitting on an apple (would be quite lame as an ad for a knife...)

we saw much better ads for this brand

addyhoch10
Activity Score 2592
Art Director
drunkard's picture

Naah... I think the dat is the idea... If u make it thinner, Idea will be lost.

drunkard
Activity Score 113
Copywriter
kc_brock's picture

pretty expected

kc_brock
Activity Score 703
Art Director |

rd

theassailante's picture

whats a bee gona do with an apple?

theassailante
Activity Score 234
Other
salamandos's picture

The wasp would probably do the same thing as you would do with an apple.

salamandos
Activity Score 1947
Art Director
everartz's picture

theassailante ... i think the bee is gonna eat the apple... :)
anyway same concept and different interpretation for all these ads...
nice in general

everartz
Activity Score 7613
Art Director |

| everartz |

addyhoch10's picture

i think what theassailante was trying to say is that bees usually don't carry around pieces of what they eat (like ants do) but rather suck the juice out of it.

addyhoch10
Activity Score 2592
Art Director
salamandos's picture

wasps carry around what they eat - they cut it even into smaller pieces and return until the whole item is transported

salamandos
Activity Score 1947
Art Director
Have Heart's picture

Good idea, but only the ad with the bread is understandable. The execution could've been much, much better.

Have Heart
Activity Score 922
Art Director
like.a.boy's picture

Lets send the story to Discovery Channel!
Apple Eating Bee found in Germany

like.a.boy
Activity Score 227
Art Director
drizae's picture

hahahaha

drizae
Activity Score 503
Copywriter |

Fail Harder.

hang-the-dj's picture

I reckon it's cool, I got it instantly.

Doesn't need the line though.

hang-the-dj
Activity Score 1262
Copywriter
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