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Arm

Campaign
Agency Network: 
Published/Aired: 
September 2011
Apap Print Ad -  Arm

Also From This Campaign 3

Description

Print advertisement created by McCann, Poland for Apap, within the category: Pharmaceutical.

Caption

Before you chew your arm off.
Apap. Your safety is our concern.

Advertising Agency: McCann Erickson, Warsaw, Poland
Art Director / Illustrator / Graphic Designer: Marcin Sosiński
Copywriter: Zofia Smełka
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Highest Rated

karmacoin's picture

im not polish, sorry, it doesnt works for me but the art is really nice

karmacoin
Activity Score 688
morse's picture

It's painful to look at, but I think the campaign works.

morse
Activity Score 18087
Art Director |

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miko1aj's picture

did You managed to sell it to the actual client? It's nice looking, but... knowing polish realities....

miko1aj
Activity Score 3086
karmacoin's picture

im not polish, sorry, it doesnt works for me but the art is really nice

karmacoin
Activity Score 688
porscheLjones's picture

Yea I don't really care for the ad. The message is not clear to me. I agree with karmacoin, the art is nice but it doesn't work for me either.

porscheLjones
Activity Score 4
Lazarus's picture

Very blind. Kind of cool art, but not a great communication.

Lazarus
Activity Score 1536
Creative Director
暗勃's picture

好疼。

暗勃
Activity Score 7
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