Immaculately Conceived

Agency Network: 
July 2010

Print advertisment created by Contrast, United Kingdom for Antonio Federici, within the category: Confectionery, Snacks.

Immaculately Conceived
Ice Cream is our religion

Advertising Agency: Contrast Creative, Manchester, UK
Creative Director / Copywriter: Matt O' Connor
Photographer: Edwin Stemp
Styling: Nikki Evans
Hair / Makeup: Cassie Steward

Comments (19)

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jackmancer2017's picture

Copy is a little bit hard to read but I love how they placed the product, logo, website, etc. Really neat.

Roger Keynes's picture
Roger Keynes
Activity Score 5498


The Jobless Writer
Will Think for Salary

Billoughsby's picture
Activity Score 5144

Too many subtexts going on here for this to be the simple joke they probably intended. But frank reading says "amateurish headline, concept and execution".

P.S. - As elaborately as this shot is propped and processed, why couldn't this lady hold the ice cream box level, huh? Huh? Why not, huh? Why didn't they straighten it, huh? Huh? Why not, huh?

So much wrong on so many levels, none of which have anything to do with religion, btw.

That's it.

Guest's picture

WOW j'adore...belle campagne. Félicitation!

dreadboy's picture
Activity Score 413

a pregnant nun eating ice cream. wait, what?

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

Most shocking ad. Are pregnant women allowed to indulge in sugar?

I'm sad that Christians aren't meting out violent death threats.

Well, about the ad, stupid pun.

atb2005's picture
Activity Score 13557

I have no problem with these types of ads; it's just that they are cliched. There are few more from this campaign. View here,

vanMeter's picture
Activity Score 80

Really guys......Why alienate the entire catholic demographic, great idea and all.

Hibon's picture
Activity Score 3734

I'm glad that Christians aren't meting out violent death threats, they are civilized people.But this brand will die to death.

Simple ideas are the best !

Guest's picture

Hurray! Sex doesn't sell anymore!

Chris's picture
Activity Score 1935

too much similar to benneton ads of yesteryear.

Cheerriiee's picture
Activity Score 952

why not a spoonful of the product?
I also love how they placed all the info on the bottom of th add.

the_lizard_king's picture
Activity Score 1257

The art direction is great, the layout and placement is great... but the copy and the concept is extremely forced!

And then GOD said...
Let there be creativity!!!

Guest's picture

she should wear something more comfy....pregnant nun it seems....yawn

Guest's picture

This is the kind of work that you remember the ad but not the brand.

Guest's picture

I love creative advertising

Anonymous Author's picture
Anonymous Author
Activity Score 1541

The pun is as poor as a nun.

Write a wise saying and your name will live forever – Anonymous.

Guest's picture

i dont think that been ofensive to the catholics will help de product.

Girlfireice's picture
Activity Score 254

Great work(and controversial)