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lchiesi's picture

Why do i have the feeling this is already done? :S

lchiesi
Activity Score 128
Copywriter
pixelbomb1's picture
pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

kc_brock's picture

?

are you referencing the starburst?

kc_brock
Activity Score 703
Art Director |

rd

ming the merciless's picture

Pixelbomb, if you think those two ads are the same then you're in serious trouble my friend.

ming the merciless
Activity Score 190
Copywriter
pixelbomb1's picture

I did not say they are the same. I am saying that they are using the same tactic. diff product.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

the_ashlands's picture

your right, they are. totally different results tho.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

jennywhx's picture

I guess the benefits is not strong enough to make smokers quit smoking.
So far, i still remember the "do for your penis".
but by the way, a new approach, refresh!

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

decadent_zero's picture

it's not like the taste of an apple would change drastically if it was 31% sweeter. hence... so what??

decadent_zero
Activity Score 18
Copywriter
ivanlim's picture

try adding 31% extra sugar to your coffee.
it might help you wake up.

ivanlim
Activity Score 202
Copywriter
decadent_zero's picture

so just add 31% more sugar to your apple if you're a smoker and *god forbid* your apple tasting 31% less sweet bothers the hell out of you...

problem solved.

decadent_zero
Activity Score 18
Copywriter
ivanlim's picture

r u a smoker?

ivanlim
Activity Score 202
Copywriter
decadent_zero's picture

yes.

decadent_zero
Activity Score 18
Copywriter
the_ashlands's picture

look at is as if the smoke is filtering out 31% of the goodness the world has to offer in regards to your taste, smell, skin, and who the hell knows what else.

what a sad story..people become so addicted that they try to rationalize these side effects as being a regular fact of life.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

ivanlim's picture

great. so am i.

ivanlim
Activity Score 202
Copywriter
kre8's picture

pixelbomb, by posting the ikea ad you are saying that it is similar to this ad?
ooohhh, the starburst. right, sorry i missed that. how could i...
it is in fact highly rare to see the elusive starburst in ads.

kre8
Activity Score 989
Copywriter
ellehcimeo's picture

i don't think smokers care that they can't taste when they are smokers. i know that once they quit, they notice that things start tasting better. but not one complains of not tasting things properly.
if i were a smoker, i wouldn't give this ad a second though.

ellehcimeo
Activity Score 3376
Art Director
PaulyG_fill in the blank's picture

as a smoker, I disagree. I think the_ashlands has the right idea that this ad goes far beyond the apple itself. IT's a much larger statement about improving life itself. You're right, I'm not going to quit smoking because an apple will taste sweeter; but if quitting smoking is going to make life sweeter in general, I just may consider it.

PaulyG_fill in ...
Activity Score 1148
Copywriter
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