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Mona Lisa

Agency Network: 
Published/Aired: 
October 2013
ANT Print Ad -  Mona Lisa

Description

Print advertisement created by Diaframma, Italy for ANT, within the category: Professional Services.

Caption

Tumors change life. Not its value.
The medical staff working for Ant looks after 4000 cancer patients every day, in their own homes, for free, and with a qualitative standard equal to that of hospitals. This allows the sufferers to be comfortable in their familiar environment. By preserving the dignity of those who suffer we can defend the value of life.

Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Director: Lorenzo Guagni
Copywriter: Lisa Cecconi
Illustrators: Martin & Rainone
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Highest Rated

kleenex's picture

like the concept.

kleenex
Activity Score 51721
Web Designer/Developer
Gorillad's picture

Catching the attention and telling its message. Nice

Gorillad
Activity Score 392
Editor
kleenex's picture

like the concept.

kleenex
Activity Score 51721
Web Designer/Developer
Ramat Ajala's picture

Very focerd message. Mona Lisa would not be Mona Lisa without hair (and would probably have no value).

Ramat Ajala
Activity Score 794
MindDrift's picture

Why not? It's her look that made her famous, not her hair.

MindDrift
Activity Score 1170
Graphic Designer
wave's picture

booooooring

wave
Activity Score 471
vlads's picture

More of Mona Lisa. Come on leave it alone. So forced.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

alexajones's picture

forced!

alexajones
Activity Score 54
joelapompe's picture

10 other ways to hijack Mona Lisa to discover in my book "100 visual ideas, 1000 great ads" http://www.maisonmoderne.lu/media/joe-la-pompe/

joelapompe
Activity Score 3857
Mongoose's picture

I will buy mona a wig!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

jimkuz's picture

Love it. Visual goes nicely with copy. Great Photoshop work.

jimkuz
Activity Score 412
Graphic Designer at Freelance
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