September 2007

This campaign is Call-for-Entry for The 2007 LongXi Global Chinese Advertising Awards. LongXi is the “Olympics” for Chinese language advertising. As every portfolio bag represents a creative person’s creative-power, it takes powerful creative works to make up a powerful portfolio.

If you’re powerful enough, enter The 2007 LongXi Chinese Advertising Awards now!

Advertising Agency: Euro RSCG Worldwide, Shanghai, China

Comments (6)

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Lol's picture
Activity Score 127

After reading a long explanation, I think I get it. But still don't like it, sorry. Old way of making ads.

MihaiColiban's picture
Activity Score 50

cruel comments. after the explanation, I realized that the black old fashioned secret agent suitcase was actually a classical black cover printed portfolio... so, it's seems cooler now that I got it, and the art direction is quite good, anyway.

picturejockey's picture
Activity Score 658

At first I thought it was an ad for RSPCA or Peta or some other organisation like that.

iT-iS-i's picture
Activity Score 1721

How could they have a puma instead of a lion??? And a bat and eagle, what the hell for??? where's the Tiger,buffalo and elephant???

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

puppiepoppy's picture
Activity Score 1634

Very forced ad. We need talent, not power.

roncheong's picture
Activity Score 18

i think portfolio bag means more than powerful portfolio. a lot of crap work can also out inside the bag. Therefore, i don't think the idea is strong by using portfolio bag.