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Donations, Dog 2

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Suárez & Clavera, Uruguay for Animales Sin Hogar, within the category: Public Interest, NGO.

Caption

Help us find a hound dog a home
0900 9027: $20 / 0900 9028: $50 / 0900 9029: $100
Animales Sin Hogar.

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Dzsoi's picture

Soooo in case of a piggy bank we collect money for a pig? Interesting, never knew that...

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

@Dzsoi

Collecting money for pig?? I think once again you are reading way too much into things. This is a metaphor.

Great ads!

atb2005
Activity Score 13557
Dzsoi's picture

I know it is a metaphor, my dearest friend. All I was saying this metaphor does not work perfectly smooth as it is not very precise. It is similar to that "don't SMS while you drive" ad with the SMS-tattoo on the cow. There is a dog on the picture, there is "collect money" on the picture (hence the piggy/doggy bank), but there is no valid story, no coherent idea in it. An interesting visual, I give you that, but concept is not clear if there is any. It's the case of 'merge things visually to make it unique and interesting'.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

Well, you and I would have to disagree again. lol The metaphor works fine. For those who might be confused, there's a copy.

atb2005
Activity Score 13557
Guest's picture

Agree with dzsoi. The piggy bank metaphor just doesn't work here.

Guest
Hiperion's picture

It´s not enough for me.
Horrible campaign..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Rastamathamba420's picture

muy bien... me gusta el concepto

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

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