Comments (40)

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justpassingby's picture
Activity Score 1368

looks like it got in a serious accident. I know what they were trying to do but it doesnt work.

mrtalented's picture
Activity Score 2171

nice effort but the outcome looks too much like PS2 ad.

kre8's picture
Activity Score 989

exactly. this looks good, but it was probably in retouching for 3 and a half years, in which time the ps2 ad came out. damn, hate it when that happens.

jimchristianx's picture
Activity Score 116

So it's a truck powered by gerbils? next time I go truck shopping I'll know to avoid mitsubishi.

SummerA's picture
Activity Score 154

I don't like how the truck is tilted to the side. It's distracting and there's already alot of things going on in the ad.

Shut Theory's picture
Shut Theory
Activity Score 515

nothing like the little mosnter: the hammer... this is sort of copying the idea, coming up with a very weak concept

Eugens's picture
Activity Score 2624

Doesn't work. Plus the octopus looks like it was squashed by the car. They took the classy BMW ads (with the horses) and stepped all over them, overdoing the idea.'s picture
Activity Score 1021

I don't like it, PS2 look-a-like try,
this is what happens when someone discovers CGI technologie.
but at the end it did not work for me, sorry

fotdot's picture
Activity Score 673

Pretty uneventful. Sorry.

act's picture
Activity Score 535

infested car.

ozamu's picture
Activity Score 60

Excelente pieza grafica, creo que el aporte visual es muy atractivo...Si uno hiciera el ejercicio y lo colocara en una galeria de arte grafica por lo menos yo pasaria unos 15 a 20 minutos admirando cada detalle del retoque, la integracion y toda la historia que hay detras del aviso...En cuanto el concepto mmmm...No difiere de lo que generalmente se hace en la categoria 4x4, es decir es el mismo concepto usado por años pero mirado de otra manera grafica...Eso si tiene un dejo al estilo de ps2 (la cabeza abierta), el de yamaha (ciudad rubik), one condon (germenes y metro) y bmw (ciudades) pero sabes que eso demuestra que tienen muy claro la mano grafica y eso ya es una escuela muy buena a nivel de arte lo que en lo personal me gusta mucho y si tanto el cgi, strata, 3dmax, photoshop cs2 o cs3 (sumale eso a ricardo salamanca y el talento del director de arte) sirven para mejorar y demostrar que una buena idea queda bonita, presentable y fina en sus detalles entonces para mi eso es un aporte muy importante a la direccion de arte...Muy buena pieza

simpsonson's picture
Activity Score 136

lo creo tambien...

Dick Huges's picture
Dick Huges
Activity Score 937


Mo's picture
Activity Score 648

Poor animals. :-\

levilevi's picture
Activity Score 58

My sentiments exactly. I can't help but feel ill for the poor animals.

Tim Weasle's picture
Tim Weasle
Activity Score 72

WOW! How did they find animals that small. It must have been a pain in the ass to find one, let alone all of those.

Yokel's picture
Activity Score 604

They got them from the WWF's little panda forest.

Bigbird's picture
Activity Score 112

OK I love this ad, i can't believe none of you got it. They placed a cheeta as the wheel to represent the speed of the car. They have many horses in the cage under the hood for the HP of the car, they have Octopus tanticle for the grip of the tires of the car and they have those hard headed animals as bumpers (i don't know their name). I'm sure all the other animals mean something else, but i'm not that good with car parts.

I love the ad... well done.

Chris's picture
Activity Score 1935

Im on the same boat as you mate, It may not sell any 4wds but it sure looks wikd.

excellent detail.

justpassingby's picture
Activity Score 1368

Check out the braaaaaains on Bigbird, i think you will find that we all got it but dont like it. Thanks for the explaination anyways.

Figueiro's picture
Activity Score 43

Sorry for you guys but this is a nice Ad.

Mo's picture
Activity Score 648

Bigbird....I don't get it how you didn't get it that it's not people didn't get it but they just didn't like it. Looks cool though, I agree.

brandsurgeon's picture
Activity Score 693

Well, I get what Bigbird's trying to make us get only that he doesn't get the fact that we all get what he thinks we don't get, it's just that we don't like what we get which he thinks we don't get.

Get it?


Most times, worst enemies used to be best friends...

Rusio's picture
Activity Score 326

Animal Technology???
Weird... awesome art but strange idea.

Rusio's picture
Activity Score 326

Last year cannes tv commercial for Toyota. Human Touch
Looks like the same idea but Animal Touch.

addyong's picture
Activity Score 155

Good effort but wasted

jungleraven's picture
Activity Score 291

i'm lovin' it. Gr8 execution.

otto54's picture
Activity Score 381

c'mon guys, some comments are very useless... I agree that the idea is not new, but the executione is great...

ellehcimeo's picture
Activity Score 3376

interesting visual. borrowed interest.

estrellatuoreja's picture
Activity Score 12

amazing ad, is like find to wally... so interesting!!!

nemesis's picture
Activity Score 765

Visually gorgeous, but i've seen it before for PS2.

liar's picture
Activity Score 384

it's good for me, but I think the horse, bull, cheetah need to emphasize larget while the rest like lion, kangaroo and condom tube need not to be there.

Have Heart's picture
Have Heart
Activity Score 922

Nice details, brilliant execution, only the idea isn't outstanding.

fei's picture
Activity Score 38

Love it!
Makes you spend time with the ad and explore, unlike the usual two second glance.
I like how it brings the car in a whole new light, kind of like a little ecosystem. I love the comparison to animal strengths.
Amazing visual.

fei's picture
Activity Score 38

must have cost a billion dollars.

Sab's picture
Activity Score 18

it looks like the animal had destory part of the car before the car could get it.

daprankster's picture
Activity Score 422

Excellent graphic job!! express a lot of things!

Joe76's picture
Activity Score 762

Beautifuly art directed!!

psy's picture
Activity Score 47

at the first sight i thought it's an old car had a rats on it's engine, it's a very failed idea

vicinteriano's picture
Activity Score 19

i hear PETA calling...and banning this, animal cruelty. hehe anyways its a great execution, but its a weird concept, maybe they shouldve focused on just one animal in 3 pieces...maybe i dont know its just a suggestion.

"Keep it as simple as you can"