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Mascara

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Ideaworks, Australia for Animal Liberation, within the category: Public Interest, NGO.

Caption

Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic
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Davosk's picture

The only fresh one of the series.

Davosk
Activity Score 4815
Art Director
Garg0yle's picture

This is the worst one. No visual fit as well.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

R. Rinaldi's picture

Next ....!

R. Rinaldi
Activity Score 686
Singapore
jsptrck404's picture

not a clear visual. i didn't get syringe = death until after i read the copy. not sure if it helps to have to rely on copy. because a syringe could also mean vaccine, better health, etc... could be clearer.

jsptrck404
Activity Score 437
Art Director |

| think small |

Eyot's picture

Tough call. Most people's exposure to hypodermics is for better health (vaccines, shots, etc.) so there's no visual tie to what people know.
My first thought when I saw the image was 'Botox'.

Eyot
Activity Score 50
Cruiser's picture

visual pun...not funny nor cool! go back to the 80´s

Cruiser
mrtalented's picture

not relevant

mrtalented
Activity Score 2171
Creative Director
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