Agency Network: 
April 2008


Print advertisement created by Ideaworks, Australia for Animal Liberation, within the category: Public Interest, NGO.


Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic
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yun siang orangutan's picture

Please do not waste my time. Done.

yun siang orangutan
Activity Score 298
whitespace's picture

Where can I get one of these?

Activity Score 1953
Creative Director
chinaski's picture

the iron piece at the end of the chain seems to be a bit in the air.

Activity Score 951
triqaziz's picture

are you drunk...what are you talking and what are you showing

Activity Score 133
The iDEA Company |

Tariq Aziz

Davosk's picture

The shadows are badly done with no depth which make the object look as if floating. Idea is ok, I haven't seen it done before.

Activity Score 4815
Art Director
Malala's picture

don't get it. what is this gadget and what's the message?

Activity Score 295
Art Director
Malala's picture

not a good photoshop job.

Activity Score 295
Art Director
Eyot's picture

For those that are missing this one, the image is of a compact (female make up) embedded in a bear trap (the kind of device that hunters leave in the woods, waiting for a bear to step on and get his leg caught).
They are considered the cruelest kind of trap since they cause severe pain to the animal and are indiscriminate as to who they target.

The fact that this needs any kind of explanation says it all. Bzzzt

Activity Score 50
reactor's picture

For those who know about the cruelty posed by poachers and trappers this ad will make a lot of sense. Others can be made curious enough to ask relevant questions. Eyot above has given a clearcut picture.For the kind of wide subject it is dealing with, this is a good ad.

Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


rahulbardhan's picture

Shadow could have been better! But i like the idea :)

Activity Score 36
Other at Creative Group Head (Art), Grey Dhaka
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