Agency Network: 
April 2008

Print advertisment created by Ideaworks, Australia for Animal Liberation, within the category: Public Interest, NGO.

Every year 6 million animals are killed from cosmetic testing. Please boycott animal-tested products.

Advertising Agency: Ideaworks, Australia
Art Director / Copywriter: Kevin Bathman
Photographer: Cris Cordeiro
Retoucher: Andre Matkovic

Comments (10)

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yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Please do not waste my time. Done.

whitespace's picture
Activity Score 1953

Where can I get one of these?

chinaski's picture
Activity Score 951

the iron piece at the end of the chain seems to be a bit in the air.

triqaziz's picture
Activity Score 133

are you drunk...what are you talking and what are you showing

Davosk's picture
Activity Score 4815

The shadows are badly done with no depth which make the object look as if floating. Idea is ok, I haven't seen it done before.

Malala's picture
Activity Score 295

don't get it. what is this gadget and what's the message?

Malala's picture
Activity Score 295

not a good photoshop job.

Eyot's picture
Activity Score 50

For those that are missing this one, the image is of a compact (female make up) embedded in a bear trap (the kind of device that hunters leave in the woods, waiting for a bear to step on and get his leg caught).
They are considered the cruelest kind of trap since they cause severe pain to the animal and are indiscriminate as to who they target.

The fact that this needs any kind of explanation says it all. Bzzzt

reactor's picture
Activity Score 294

For those who know about the cruelty posed by poachers and trappers this ad will make a lot of sense. Others can be made curious enough to ask relevant questions. Eyot above has given a clearcut picture.For the kind of wide subject it is dealing with, this is a good ad.


rahulbardhan's picture
Activity Score 36

Shadow could have been better! But i like the idea :)