Advertisement
Agency Network: 
Published/Aired: 
September 2007
Aniela Print Ad -  Bra

Description

Print advertisement created by Euro RSCG, Poland for Aniela, within the category: Fashion.

Caption

48 years experience in handmade lingerie

Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Andrzej Dragan
Designer: Marcin Kruk
Production Company: Photoby, Yellow Studio
Log in or register to post comments

Highest Rated

mumbojumbo's picture

cool stuff!

mumbojumbo
Activity Score 20
Copywriter
Rami Qaddoumi's picture

very nice - great idea

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
everartz's picture

yes this is cute ;)
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

Dalbir Singh's picture

Nice idea, but the hands look like those of an 80 year old and i don't think a 40 year old hand would be that differentiating...

Dalbir

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

nicebastard's picture

48 it's not about her age but about experience. I guess she didn't start sewing bras the day after she was born ;)

nicebastard
Activity Score 298
ghorifaraz's picture
ghorifaraz
Activity Score 10
Graphic Designer |

www.artwanted.com/ghorifaraz

rosss's picture

A little too easy, but ok.

rosss
Activity Score 146
student
chinaski's picture

i liked the idea but in my opinion an add should also be appealing to the eye.

chinaski
Activity Score 951
Copywriter
Evandro lima's picture

cool...very good

Evandro lima
Activity Score 140
Copywriter at Creative Director in a Hot-shot- ideas -for -life
art dictator's picture

... and if not appealing to the eye it shouldn't at least be gross.

art dictator
Activity Score 15
slithers10's picture

S&D

reminds me of a dirty old man, barnardos ad

slithers10
Activity Score 112
Student |

dk

Sharp's picture

Great boobs.

Sharp
Activity Score 216
Art Director
stateoftheart's picture

a little creepy.

stateoftheart
Activity Score 181
Copywriter
vurtomatic's picture

OF course all women dream of a pair of 48-yr-old hands cupping their breasts ...

vurtomatic
Activity Score 364
mapliopl's picture

AlmapBBDO from Sao Paulo won a few lions in Cannes for the exact same campaign a few years back. The tag wasn't experience, but comfort though.

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
anastacia's picture

Are you talking about this one?
http://www.coloribus.com/paedia/prints/2000/1/10/15844/c9565156eaa93f2...

looks more attractive to me, guess they used the concept better

anastacia
mapliopl's picture

precisely...

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
mapliopl's picture

precisely... there were two more for panties and something else...

mapliopl
Activity Score 146
Art Director at Bailey Lauerman
plowsky's picture
plowsky
Activity Score 12
IVIEW Brand Consulting |

Raise head,Faceflying!
Sky is my land!

sashawong's picture

it should be hands of an old man...hehe

sashawong
Activity Score 4
interior designer
mumbojumbo's picture

cool stuff!

mumbojumbo
Activity Score 20
Copywriter
Rajib's picture

Brilliant...idea, but the hands looks like of an 60 year old man..... i think he was started his career from aniela now he is aged (experienced)....

.... Method in Madness ....>>

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

vinaywins's picture

Bawa....Budde ki toh Chandi hain...bawa...

vinaywins
Activity Score 138
Copywriter |

Vinaywins

Stigset's picture

I think it looks a bit gross, and lacks that sexy feeling you should get in a lingerie ad

Stigset
Activity Score 1454
Art Director
wordindustry's picture

i think that a old man hands would be more surprising

wordindustry
Activity Score 4
grey-tel aviv
wearmysocks's picture

I like this, it's unexpected.

Must've been ace to be that old man model! What a great shoot for him! "I'm sorry Mr. photographer, I think my thumb slipped off-centre in that last shot, can we try again? Oh darn, I'm so upset that it happened again....Mr photographer!"

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

------------------------------------
Energizer Bunny arrested, charged with battery.

young one's picture

Hhhhmmmmm lingerie also includes the panties or gstring
I know what they should do next...

young one
Activity Score 56
Publicis Amsterdam
adhopper's picture

This does not look good. To bad, because the idea is ok.

adhopper
Activity Score 26
wizzyfx's picture

this one reminds of the rolling stone magazine cover with janet jackson.

wizzyfx
Activity Score 33
Creative Director
Jet Propulsion Lab's picture

I'm getting a little tired of seeing actual "hands" in an ad that talks about the benefits of a handmade product as opposed to machine-made kind.

Jet Propulsion Lab
Activity Score 10679
Copywriter
hbhagat's picture

It's a fantastic idea, just as someone said on HANDS could be of younger near to 40s and little more efforts on layout part. I loved this idea and rest of it so much...must it's never thought in past..a fresh new way!!

hbhagat
Activity Score 26
Illustrator at Art Director/Graphic Designer |

Harikrishna Bhagat

jacaranda's picture

i love it -

jacaranda
Activity Score 88
not applicable |

copywriter out!

capywriter's picture

younger hands for someone with over 48 years of experience??? Started his career at birth or what? And even hen his hands wouldn't look so young anymore...
Btw, the other campaign mentioned doesn't look more attractive at all...

capywriter
Activity Score 5509
Copywriter at Freelance
SeanMartin's picture

This is just... creepy, sorry.

SeanMartin
gracey's picture

haha cool, lil creepy though

gracey
Activity Score 100
Other
pankajadsoftheworld's picture

No comments about ad , but Next time you need helping hands for photo shoot try me,guys no charges for extra shift....

pankajadsoftheworld
Activity Score 433
Illustrator
ghorifaraz's picture

www.artwanted.com/ghorifaraz

Was her boobs intentionally not been retouched as i can see the veins?....

ghorifaraz
Activity Score 10
Graphic Designer |

www.artwanted.com/ghorifaraz

xhp's picture

Good idea but ... hm, i wouldn't buy that wonderbra for my girlfriend ...

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

shakeelz's picture

It's brilliant. Creative and expressive

shakeelz
Activity Score 6
Art Director at Design Studio, Faisalabad Pakistan, Virtual University of Pakistan
Featured Content

Latest Collections

Advertisement