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Mo's picture

I like it.
To me the ad says:
Drivers stopped the car, for a while. It snowed heavily.
opened the door, closed. Kept going without getting stuck in the snow.
uh..hmmm.

Mo
Activity Score 648
Art Director
Arcasm's picture

drivers wanted to...make snow angels? i don't get what point they're trying to make? the car IS an angel, so it drives well? cool art direction, just not sure where they are going with the whole snow angel thing...

Arcasm
Activity Score 8
Graphic Designer
SanBruno's picture

This is an old ad ain't it?

SanBruno
Activity Score 20
Copywriter
ivan's picture

Yes, not recent.

ivan
Creative Director at Ads of the World
Qbird's picture

OMG...
this looks like a sanitary pad!!!!!

chirp chirp chirp...

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

ivanlim's picture

i don't think it's about snow angels.
look... there are no footprints.
as thought the drivers stopped the car,
opened the door, decided, 'heck, the VW is too fun to get out off.
let's just keep driving.'

i think.

ivanlim
Activity Score 202
Copywriter
addyhoch10's picture

good point! if this is the idea behind it, nice ad but a bit too complicated. anyway, i like it

addyhoch10
Activity Score 2592
Art Director
popdistortion's picture

That would have been a great idea but I doubt they thought of that.

popdistortion
Activity Score 1592
Leonardo Pastacaldi's picture

there's so much snow that if u open the doors u leave the traces. Volkswagen can drive anyway.

Leonardo Pastacaldi
Activity Score 32
Copywriter at Scholz&Friends Rome
Desi's picture

I agee with the first guy, though this campaign got a few big awards it has got nothing to do with 'drivers wanted', or it has? Can someone help please???

Desi
Activity Score 1042
Leonardo Pastacaldi's picture

Drivers wanted is the Volkswagen's payoff, not the headline of the campaign, so it doesn't need to have something to do with the visual; in my opinion.

Leonardo Pastacaldi
Activity Score 32
Copywriter at Scholz&Friends Rome
squirrely's picture

It's conjuring up images of childhood to say that the VW is a fun car. It's more about the feeling than a direct communications of the vehicles features.

squirrely
Activity Score 316
Graphic Designer
Mo's picture

I like it.
To me the ad says:
Drivers stopped the car, for a while. It snowed heavily.
opened the door, closed. Kept going without getting stuck in the snow.
uh..hmmm.

Mo
Activity Score 648
Art Director
ripster's picture

conclusion: so many different opinions can only make a shiittty ad

if that dirty jewel relates to something, that we haven't seen or don't remember, then yeah, it might be good, but other than that it has no distinctive meaning

ripster
Activity Score 152
Other
ripster's picture

Advertiser VOLKSWAGEN
Productor Service VOLKSWAGEN BEETLE
Title VW SNOW ANGEL AD
Agency ARNOLD COMMUNICATIONS
Copywriter SHANE HUTTON
Account Supervisor TIM VACCARINO
Creative Director ALAN PAFENBACH
Photographer STEVE BRONSTEIN
Illustrator PETER LEVINS
Category 11.Cars
Country USA

ripster
Activity Score 152
Other
ivan's picture

Cool. Thanks ripster!

ivan
Creative Director at Ads of the World
njae's picture

this ad holds no logic.

looks as if the car hovered all the way to the middle of the street where it eventually stopped for a sec, with its tyres dragging in the snow along the way, causing those tyre marks, then lowered itself into the snow, had so-called angels enter the car, hovered above air yet again and drove off the page, with its tyres still draggin away in the snow.

and even if this ad was logical in the least, this sure is one shitty ad.

njae
Activity Score 68
Art Director
B128's picture

It would make more sense if the car model is VW Angel.... or something..

B128
Activity Score 392
Art Director
lisawesa's picture

the car stopped to make snow angels. its about the car being fun.

lisawesa
Activity Score 71
Graphic Designer
jkschlitz's picture

That's what I got out of it. Not all ads have deep messages.

jkschlitz
Activity Score 48
Graphic Designer
rainman's picture

exactly, people are looking too deep into it. It is a fun visual that goes with the brand.

rainman
Activity Score 267
Art Director
Bianconiglio's picture

sorry, didn't understand it

Bianconiglio
Activity Score 406
Copywriter
Ad_Man's picture

oh!! i get it!! drivers wanted because amost all drivers were killed in a vw beetle. i'm so clever.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

drivers wanted because the campaign was built on the tag line " On the road of life, there are passengers and drivers. Drivers wanted." Referring to people who "make a change" not only "pass through life".
I agree with most of you that this one is about the car being fun

Guest
Hiperion's picture

I am a Shane Hutton´s fan. So...why did create this?
I can´t believe it..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Rainy's picture

It's about air-condition, isn't it? Otherwise the footprints doesn't make sense.

Rainy
Activity Score 12
Graphic Designer at Beijing
Vladi Vascalup's picture

Volkswagen CI? … NOPE

Vladi Vascalup
Activity Score 455
Graphic Designer
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