Andreas Hatveit

February 2007


Advertising Agency: Wieden+Kennedy, Amsterdam, Netherlands
Creative Directors: Mark Hunter, Alvaro Sotomayor
Copywriter: Oliver Frank
Art Director: Paulo Martins
Account team: Feliciano Robayna, Patricia Cerda
Art Buyer: Andrew Koningen
Project Manager: Paula Atwell
Executive Creative Directors: Al Moseley, John Norman
Model Maker: Andy Knight
Photographer: Giles Revell
Re-touching agency: TAG

Comments (20)

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lchiesi's picture
Activity Score 128

Cool visual

jmcho's picture
Activity Score 278

great art direction and interesting use of product

djakuza's picture
Activity Score 517

very nice execusion! smooth&lovely!

mj's picture
Activity Score 71


jennywhx's picture
Activity Score 1142

pretty, but i expect some colour/focus, the colour scheme is nice, but if there's one spot with bright colour it might bring the spirit of sport. The whole thing look bit less of energy for me.

slim's picture
Activity Score 1047

i smell gold....

washiam's picture
Activity Score 443

I have nothing to say.....

alekvf's picture
Activity Score 22

I think these ads are visually interesting, but they make the product seem too complex and almost a threat to the athlete's performance and safety. The echoed waves/loops should have been a bit softer with maybe a transparency effect on them so that it doesn't appear so prominent... but why bother building a case against W+K????

Dexter's picture
Activity Score 32

I smell an execution in place of an idea. Not a good ad. Not gold. Not silver. Not anything except the front page of a Nike brochure. At best.

A. J. SMITH's picture
Activity Score 2822

yep, I agree with you. It is pap, doesn't hit me at all, except for the art direction. It is a lame idea.

whitespace's picture
Activity Score 1953

I thought these were hair ads.

Hair smooth enough to surf on or something like that.

sharpmanish's picture
Activity Score 26

High Thinking... I am not getting it

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i think these are just pretty and thats idea at all. stupid in that way. just pretty!

~ old habits die hard, older ones never do ~

chintan ruparel's picture
chintan ruparel
Activity Score 1516

that makes it 'pretty stupid'!!

~ old habits die hard, older ones never do ~

ellehcimeo's picture
Activity Score 3376

i'm getting that these skis will make it feel like you are skiing on ribbons, soft floating flexible ribbons. is that not what the product is supposed to do? reminds me of gymnastics, the kind where they use ribbons on the ends of short wands.
i'd like a pair of skis that make me feel like this. so, i like this ad.

Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

Both visuals are Amazing!!! Made from true riders ;))

not freedom like a shopping card

It's my job to keep punk rock elite

jessicahoppe's picture
Activity Score 72

art is nice, yes, but why put so much effort in an idea that has been used sooo maaannyy times?..does it make the visual eye catchier? Maybe. but does it really refer to anything.No!

and now put someone coming on a mono-ski right up to this pic...and we have three stripes..another brand..with borrowed interest but maybe even funny..guess what..the company that really uses their stripes for everything...adidas..tatarata...would this make sense in more ways...yes because nike has an arrow as their logo...and adidas 3 stripes. ahhh...

velurp_advt's picture
Activity Score 12

Nice execution. Nice art direction. But i am not getting yet what is the concept

R®'s picture
Activity Score 115

guys guys... a brand like nike doesn't need to convince you to buy the product... everyone knows it's good... so a graphical ad will do the trick...
and this one is gr8
it's the not so famous brands who need to show you their qualities...

A. J. SMITH's picture
Activity Score 2822

Wow, thats the first comment on here I've ever read which has changed my mind completely about an ad.

You're right.