Agency Network: 
June 2008

ANCAP is The Australasian New Car Assessment Program

Print advertisment created by Marmalade, Australia for ANCAP, within the category: Professional Services.

Beware of cars with less than four stars.
Crash testing for safety.

Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation

Comments (10)

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OUTFIT's picture
Activity Score 46


Mezooo's picture
Activity Score 174

very nice ideas!!

like all three, but this one is the best!

sonucoues2002's picture
Activity Score 804

gud idea and nicely executed

Frits Harkema's picture
Frits Harkema
Activity Score 713

Ah! So you think it's ok to have crash test dummies in an ad again? I don't think so. At least for another 10 years they are out of bounds.

MikeTV's picture
Activity Score 86

I think the campaign looks awesome. Not only has it been executed well it's a strong idea. As for your remark; 'is it ok to have crash test dummies in an ad again?' Sure when the product is about crash test dummies, that's what they do.

DwayneTucker's picture
Activity Score 54

I love it!

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

funky_frogii's picture
Activity Score 2538

ha ha ha ha it

love anything creative

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Mr. Positive's picture
Mr. Positive
Activity Score 178

funny idea and it looks great

floydeepurple's picture
Activity Score 349

This campaign arouses strong feeling of campaign guys...

gnose's picture
Activity Score 16

These are great! This one is by far my favorite.