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Traffic

Agency Network: 
Published/Aired: 
November 2008
Description: 

Print advertisment created by Arnold, United States for Amtrak, within the category: Transport.

Advertising Agency: Arnold Worldwide, Washington, USA
Chief Creative Officer: Woody Kay
Associate Creative Directors: Lisa Biskin
Art Director: Tracy Nenna
Copywriters: Lisa Biskin
Photographer: Jim Smithson

Comments (17)

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dsklan's picture
dsklan
Activity Score 1926

no traffic because no one takes the train.

Guest's picture
Guest

hahaha good point! :)

indo's picture
indo
Activity Score 72

correct, nice idea

Disco Munky's picture
Disco Munky
Activity Score 3890

Breakdowns? What Breakdowns?...oh right, THOSE breakdowns.....never mind. Looks nice those.

Doin' it for the points

Guest's picture
Guest

Woody Kay rules. Anybody who says anything against him shall be strangled with piano wire, then buried in lime and covered in bleach. (Hey, Woody. Bob.)

sush's picture
sush
Activity Score 566

hmmm

sue

Guest's picture
Guest

here's the railroad that's shipping jobs out of america. good job, arnold.

ivan's picture
ivan

What are you referring to?

Guest's picture
Guest

...the railroad tracks.

Guest's picture
Guest

Is this campaign real? If you look at them as a whole there really is no strategic link. It's just a bunch of lines.... what exactly are they saying here?

Guest's picture
Guest

test comment

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Oh, I totally agree with you there.

Anyone else?

jdstr8's picture
jdstr8
Activity Score 64

this would be better without the first part of the headline.

theanc's picture
theanc
Activity Score 2783

OK.

Guest's picture
Guest

Idea? What idea?

Guest's picture
Guest

unbelievably straight/boring.

Guest's picture
Guest

I take it I'm the smartest here because I "understand" this ad. I conclude, it is brilliant.
Its perfectly structured too, everything in the ad means something concrete.
Notice "traffic" in a smaller font size compared to "what traffic?"
Then notice the landscape distant (looking small) compared to the magnified railway.
Distant and "busy?"
All the ad is trying to say in the visual is this, what is outside the railway ring is traffic.

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