Agency Network: 
August 2008

Print advertisment created by TBWA, Australia for Amorim, within the category: Other.

Advertising Agency: Whybin\TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Directors: Garry Horner
Typographer: Chris Mawson
Retoucher: Nick Mueller
Copywriters: Garry Horner

Comments (18)

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Highest Rated

cocochiller's picture
Activity Score 146

Fire the typographer.

dadada's picture
Activity Score 1720

Not sure about the art direction and the retouching even for the animal.

Everybody is creative, be yourself.

brighteyes's picture
Activity Score 58

The copy isn't very clear to me.

sneakyhands's picture
Activity Score 1857

why is this a movement? are the trees in danger? i'm so lost.

clairec's picture
Activity Score 256

Three art directors for this ad? What on earth were they doing? Probably drawing boobs on their layout pads until five minutes before the deadline.

Crisp One's picture
Crisp One
Activity Score 2005


Copy_Can's picture

Holy S*** - 3 ART DIRECTORS?!

control C's picture
control C
Activity Score 108

Probably one of the worst ads ive ever seen, ever.

fandino's picture
Activity Score 23

I think the art direction is intentionally bad

CGilb09's picture
Activity Score 572

The quality of this ad looks below amature work.

Tweet tweet: @ThisAbility

Mr. Positive's picture
Mr. Positive
Activity Score 178


Cutting down cork forests to process in a factory for wine bottles is the preferred solution?

And aren't we depleting those forests because of wine consumption, which is why a lot of Vineyards are switching to rubber corks and screw top bottles?

SKiZio's picture
Activity Score 15

You don't cutt down a tree to make a cork. You just take the "skin" out. The same tree can produce several corks in its life time.

I'm Portuguese, I'm called Miguel and these Ads SUCK hard!!!

(No, I don't need to be safed... yet)

cocochiller's picture
Activity Score 146

Fire the typographer.

piet miller's picture
piet miller
Activity Score 58

Let's make things complicated.

FreshID's picture
Activity Score 30

I deeply recomend to analice the work of the tree "art directors" it loock more like a primary school work, and if you have to explain all is because you did not get to the point with the image it self.

floydeepurple's picture
Activity Score 349

this takes home a Grand Prix in the complicated copy category

brain123's picture
Activity Score 830

Yeah, and a Gold in the crappy art direction category.

Ice Lenny's picture
Ice Lenny
Activity Score 40

It has taken me 28 mins to understand the message, I take less time choosing wine. Repair that copy.

user123456789's picture
Activity Score 2

There is no typography.