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Urbanization, El Paraiso

Campaign
Agency Network: 
Published/Aired: 
August 2010

Description

Print advertisement created by Publicis, Venezuela for Amnesty International, within the category: Public Interest, NGO.

Caption

Paradise
Indifference turns reality into contradiction. Demand dignity.

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Highest Rated

Guest's picture

:o la mejor de las 3, que paraiso :S

Guest
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"Irony" is a campaign based on documentary photographs that shows different zones of the city, in this photos you can see the contrast between the landscape and the names of each one. Urbanizations such as "El Paraíso" (Paradise) or "El Placer" (Pleasure), witch described the goodness that each one offered to his citizens decades ago, but that has deteriorated with the pass of the years showing today houses without the proper conditions, insalubrity, delinquency, and other problems that are a risk to the human rights of all the community. All of these is the result of the indifference of the authorities and of the same citizens that reside in it.

Guest
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El pais del Petróleo. Un supuesto paraiso. Se la camieron,

Guest
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i like it so much

Guest
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:o la mejor de las 3, que paraiso :S

Guest
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tremenda campaña pana

Guest
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so you need all this explanation to get it?

Guest
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que buena foto!!!

Guest
Guest's picture

que increible y que triste a la vez, sin ver de que agencia era y de que pais, inmediatamente reconoci Venezuela. Me gusta el acabado de las fotos, se ve super real, cero retocada y comunica de esa manera lo que se propone. Good Job.

Guest
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Gente de publicis, excelente!!!

Guest
Guest's picture

Esta siempre fue mi favorita entre todas las imagenes.... 10 Estrellas por la creatividad, realidad y originalidad en la que lograron plasmar a Venezuela y sus grandes contradicciones en tan solo una imagen. Te felicito por esta excelente campaña

Guest
Guest's picture

Estas contradicciones no sólo ocurren en Venezuela, ocurren en toda américalatina. Tremenda campaña aplicable en todo el continente.

Guest
esalash's picture

Lamento informar que esa ranchería de la Cota 905 tiene más de 50 años de historia, no brotó de la noche a la mañana, y es apenas la punta del iceberg de la inmensa pobreza que dejaron quienes ahora pretenden ser los salvadores de la patria… Señores, dejen de hacer demagogia con la miseria ajena.

esalash
Activity Score 24
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