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Tsunami

Campaign
Agency Network: 
Published/Aired: 
February 2013

Description

Print advertisement created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.

Caption

The arms trade is out of control.
For an arms trade treaty, join us on facebook.com/amnestyarmes

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier
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bakamono's picture

I like the art! I think writing is weak.

bakamono
Activity Score 1002

because therefore it is

prasanno's picture

Excellent Job!

prasanno
Activity Score 102
Graphic Designer
mmackinven's picture

Help us regulate it?

Regulate?

So you condemn the killing of 500,000 civilians a year, but you'd be happy to 'regulate' a lesser amount?

Hmmm.

3 stars for the art :)

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

hasalaka.th's picture

Noooooooooooooooooo.....

hasalaka.th
Activity Score 288
mediamax
Aitor Borras's picture

Powerfull and different of all Amnesty International capaigns os these years. I like it a lot. Awesome art. Very well done guys!

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

Aitor Borras's picture

Powerfull and different of all Amnesty International capaigns os these years. I like it a lot. Awesome art. Very well done guys!

Aitor Borras
Activity Score 245
Creative Director at ROAD Publicidad |

Creative Director. www.aitorborras.com

Shawali's picture

Great art, simplistic message.

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture

I guess my comments are the same as everyone else's. The art direction is terrific. The line is bizarrely ambiguous, no doubt to do with the translation.

Well done.

bate_palmas
Activity Score 1479
googler's picture

Agree the art is outstanding. Would need a stronger, shorter message

googler
Activity Score 14
Web Designer/Developer
Tom Megginson's picture
Tom Megginson
Activity Score 548
Creative Director at Acart Communications
Tom Megginson's picture

TL;DR: Advertising is art in the service of message and brand. I don't care how hard the ADs worked on this one. It is a bad move for Amnesty to trivialize lives lost to natural disaster in the service of calling attention to the arms trade. It's as bad as the WWF 911 ad, in my opinion.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
bate_palmas's picture

your point is certainly valid

bate_palmas
Activity Score 1479
alausa's picture

Award-bait? YES. Trade-off? NO. It's a metaphor not a simile.

alausa
Activity Score 1420
Creative Director at Noah's Ark
bakamono's picture

Agree it is a metaphor and there is nothing wrong with the image. Let's not be overprotective, our minds are not that fragile.

Weapon trade kills more people than tsunami.

bakamono
Activity Score 1002

because therefore it is

Nike Diesel's picture

+1 @Tom Megginson

Nike Diesel
Activity Score 13630
Art Director
OopsyOp's picture

I totally agree with Tom. Those two ads just stink.

OopsyOp
Activity Score 33
kleenex's picture

The art is better than the copy.

kleenex
Activity Score 52582
Web Designer/Developer
ivanm16's picture

Wow! amazing art.

ivanm16
Activity Score 404
Copywriter at TBWA Dominican Republic
walter.s's picture

too much photoshop.

walter.s
Activity Score 30
walter.s's picture

too much photoshop.

walter.s
Activity Score 30
robthelad's picture

It gets people talking, that's the aim. Well done.

robthelad
Activity Score 120
Copywriter at Mobious Ltd & Rare Bit Ltd
OopsyOp's picture

Just like Benetton ads, yep. Bad taste and controversy. On my opinion, it's a lazy way to get the attention.

OopsyOp
Activity Score 33
Barbara O.'s picture

Awesome art direction.

Barbara O.
Activity Score 211
Barbara & 1923 |

Barbara O.

salil.sharma's picture

awesome i love it
Outstanding Art Direction & Execution
Mind blowing job guys ...................................................................................................................................

salil.sharma
Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

torontose's picture

nice.

torontose
Activity Score 393
highway's picture

Trying too hard.

highway
Activity Score 10
kergu's picture

Estoy totalmente en contra de comunicación que de alguna forma relacione a fenómenos naturales con muerte, desgracia, castigo y demás cosas que se relacionen negativamente a la vida humana. Por este tipo de enfoque vemos a nuestro mundo como un enemigo; por esta razón no lo respetamos, ni cuidamos, mas bien queremos acabar con él.

una estrella por el arte

Google translation:

I am totally against any form of communication that relate to natural phenomena with death, disgrace, punishment and other negative things that relate to human life. By this approach we see our world as an enemy, which is why we do not respect or care for, rather we want to kill it.

one star for the art work

kergu
Activity Score 6795
OkGo's picture

i like it.

OkGo
Activity Score 66
hasalaka.th's picture

OMG. We have seen enough of these kind of executions.
I won't even look at it.

hasalaka.th
Activity Score 288
mediamax
eins-eins-null's picture

woah, what happened here? why does everyone see THIS particular tsunami in it and not for example the day after tomorrow? not the first big wave in history of humankind. so calm down, gentlemen, no need for a shitstorm after a tornado and a tsunami (ha, ha). the biggest problem is that its just not creative. wack idea.

eins-eins-null
Activity Score 896
Copywriter
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