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Toy soldiers

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by Hype, Croatia for Amnesty International, within the category: Public Interest, NGO.

Caption

Stop the executions in Somalia. Join us or donate our cause to fight for human rights around the world.

Advertising Agency: HYPE, Zagreb, Croatia
Creative Director: Tonci Klaric
Art Directors: Tonci Klaric
Copywriter: Tonci Klaric
Illustrator / Retouching: Damir G. Martin
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everartz's picture

totally agree.. nice

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

toy soldiers = game ?

Guest
Tchabana's picture

hello everartz!! i saw your blog! damn you good, congratulations! about this marvelous piece of advertising, this is just fenomenal!! CANNES GP!!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

Guest's picture

You need to look at more books before you declare THAT book good.

Guest
Guest's picture

Well, I think there is a reason for the plastic! Toy soldiers (game we all played as kids) are plastic..

Guest
Guest's picture

Because they talk about child war

Guest
Guest's picture

nope

Guest
Guest's picture

If it only the copy was: This is not a children game. that would be better but it would still suck!

Guest
Guest's picture

we can tell that you are not a copywriter, at least not a good one.
nice art direction, nice copy.
greetz.

Guest
Guest's picture

I like it. The message is very thought provoking... however the copy is a little clunky right now.

Guest
Guest's picture

been done, but still works.

Guest
Guest's picture

Nice but the line is not great.

Guest
sujil's picture

Nice. The lighting could have been more realistic for the 3d/photoshop work though.

sujil
Activity Score 4
Art Director at Garniche, Exl Public Relations Pvt. Ltd
Guest's picture

Nice visual, but what is the relevance? Someone above suggested that it is because children are involved in the war in Somalia, which is an interesting connection, but I don't get that connection from the ad.

Guest
Guest's picture

It works for me - nice!

Guest
Guest's picture

The copy should have read: In the eyes of a somali child, war is barely a game.
The copywriter missed a comma after child; and therefore the confusion.

Guest
samwanzer28's picture

Toy soldiers = childs play
Soldiers = war

Why some questions the use of plastic toy soldiers? It's there and it's clear.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

Sjajno ljudi, good job.

Guest
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